Alessandra Smith Design

Alessandra Smith left her pharmacy career for interior design, channeling meticulous attention to detail into bold color narratives and curated eclecticism. She tailors each space to her clients’ personalities, balancing function and style in equal measure. Programa’s project management tools help her keep those details in check—managing schedules, specs, and communication in one place—so she can focus on creating meaningful interiors.

At Kazoo in Caulfield East, she worked within an Edwardian home originally funded by racehorse winnings. The house, last updated in 2014 by Architects EAT, now features a jewel-toned palette that nods to riding silks. Deep slate-green walls, ceiling, and woodwork create a rich backdrop for a Daniel Boddam wave sofa, a rosso levanto marble coffee table, and a custom Murano chandelier. Roman blinds in Catherine Martin’s Jungle Room fabric add a playful nod to a favorite Florentine hotel, while the hallway’s warm gold invites a grand sense of arrival. From the children’s bedrooms to the primary suite, Kazoo merges heritage character with layered color and texture, reflecting Alessandra’s belief that design should be both personal and practical.

Kazoo House: Programa in Action

This 1920s renovation required careful attention to heritage details. Alessandra relied on these core Programa features to keep it all under control:

• Schedules, Specifications & Budgets
  Alessandra logged custom joinery specs, lead times, and upholstery options in one place. Costs auto-updated, keeping her budget forecasts on target.
• Web Clipper
  Browsing a supplier’s site? She clips specs, finishes, and prices into her schedule. No more re-typing or guessing.
• Client Dashboards
  Clients view fee proposals, approve finishes, and see real-time updates in one link. In Kazoo House, Alessandra cut emails by half. Contractors scanned QR codes to confirm specs on-site.
• Time Tracking & Project Management
  Alessandra logs her SketchUp hours and phone calls for accurate quotes and scheduling. She groups tasks by phase (Briefing, Concept, Procurement & Delivery) so nothing slips through the cracks. Programa’s Project Management offers three views to track tasks, phases, timelines, and her entire pipeline—crucial for forecasting.

The Results

1. 80% fewer spreadsheets: Budgets and schedules update automatically.
2. 50% faster approvals: Clients review and sign off in the dashboard.
3. Scalability: Juggling eight projects feels manageable because everything’s in one place.

Because everything is in one platform, Alessandra can check the status of deliveries, budgets, or tasks without hunting down files. She says it’s removed much of the panic that comes from last-minute updates and changes.

Tips for Solo Designers

1. Keep all your product details in one system—no more toggling between scattered sheets.
2. Let clients approve items inside a dashboard to save on back-and-forth emails.
3. Track your hours to make quotes more accurate and highlight where you might need extra help.

Alessandra now runs eight projects at once and feels confident about taking on more. By bringing schedules, budgets, and client communication into one place, she’s gained the clarity and efficiency every solo designer needs.