Drive real results & showcase your brand
List your brand on Programa's Trade Portal
Why list on the Trade Portal?Why list on the Trade Portal?
Programa is built for trade only sales and specification. Currently available for ANZ distribution.Programa is built for trade only sales and specification. Currently available for ANZ distribution.
Brand highlights
Showcase by category
Why designers love Programa
Tessa James
Director, VIC
Shona McElroy
Interior Architect, NSW
Olga Mitrovic-Mihajlovic
Mitchell & Eades, UAE
Strong Industry Relationships
Save time on reminders and back and forth emails. Seamlessly share product information.
Showcase curated collections and help designers discover new and trending products.
See product status, respond to quote requests, see your leads pipeline and share contact details with designers.
Strong Industry Relationships
Save time on reminders and back and forth emails. Seamlessly share product information.
Showcase curated collections and help designers discover new and trending products.
See product status, respond to quote requests, see your leads pipeline and share contact details with designers.
Join leading brandsJoin leading brands
Top brands across Australia and New Zealand are growing their businesses with Programa. Top brands across Australia and New Zealand are growing their businesses with Programa.
Simple steps to get started
Submit your brand for approval on the Trade Portal.
Integrate your product catalog through API or manual entry.
Highlight your top products and tell your brand story.
Designers discover, specify, and inquire about your products.
Simple steps to get started
Submit your brand for approval on the Trade Portal.
Integrate your product catalog through API or manual entry.
Highlight your top products and tell your brand story.
Designers discover, specify, and inquire about your products.
Designers Are Specifying These Brands
- Contract
CULT
1494 products
- Furniture
Roche Bobois
1502 Products
- Furniture
Snelling Studio
91 Products
- Appliances
Fisher & Paykel
58 Products
- Flooring
Signorino Tile Gallery
421 products
- Bathroom
Pitella
302 Products
- Furniture
King Living
515 Products
Finally, efficient trade salesFinally, efficient trade sales
There's no guess work - only real professionals, working on real projects, in real time.There's no guess work - only real professionals, working on real projects, in real time.
Reach Active Designers
Showcase your products to Interior Designers and Architects where they already work.
Your Products Specified
See the future of your sales funnel. Real interest in your products in real projects, schedules and product libraries.
Industry Connections
Feature your brand in curated collections, trending products, and personalised recommendations for Interior Designers and Architects.
Explore by category
Discover Lighting Products
Discover Lighting Products
Explore Designer Furniture
Explore Designer Furniture
Perfect Every Detail
Perfect Every Detail
Art & Decor
Art & Decor
Materials & Finishes
Materials & Finishes
Appliances & Heating
Appliances & Heating
Collections
Curated CollectionsCurated Collections
Organise your products by style, feature or popularity on the Trade Portal for easy promotion and reference. Organise your products by style, feature or popularity on the Trade Portal for easy promotion and reference.
Product Recommendations
Curated RecommendationsCurated Recommendations
Recommendations tailored to a designer's project. Promote new product lines, seasonal trends, or top sellers.Recommendations tailored to a designer's project. Promote new product lines, seasonal trends, or top sellers.
Join the Programa Trade PortalJoin the Programa Trade Portal
Showcase your products to a growing community of designers. Generate leads and drive sales by connecting with industry professionals where they work. Showcase your products to a growing community of designers. Generate leads and drive sales by connecting with industry professionals where they work.
