From high-end residential to major commercial developments, Programa connects you with designers working on projects of all sizes.
Drive Real Results & Showcase Your Brand
List Your Brand On Programa's Trade Portal
Why list on the Trade Portal?
Programa is built for trade only sales and specification. Currently available for ANZ distribution.
Suggested Product Search
Your products, suggested via personalised recommendations, available as designer's work.
Showcase Collections
Showcase your latest collection in key breakpoints across the Trade Portal. See designer favourite's in their collections.
Why Designers Love Programa
Revolutionising product sourcing for Designers
Tessa James
Director, VIC
Shona McElroy
Interior Architect, NSW
Olga Mitrovic-Mihajlovic
Mitchell & Eades, UAE
AKI Design
Interior Architecture
Tyler Aspen Edmonds
Interior Curator, VIC
COOOP by Design Partnership
The Meat & Wine Co
Strong Industry Relationships
Save Time
Save time on reminders and back and forth emails. Seamlessly share product information.
Inspire Designers
Showcase curated collections and help designers discover new and trending products.
Simplify Collaboration
See product status, respond to quote requests, see your leads pipeline and share contact details with designers.
Join Leading Brands
Top brands across Australia and New Zealand are growing their businesses with Programa.
Designers Are Specifying These Brands
Discover ANZ's best brands listed on the Trade Portal
1494 products
CULT
Finally, Efficient Trade Sales
There's no guess work - only real professionals, working on real projects, in real time.
Reach Active Designers
Showcase your products to Interior Designers and Architects where they already work.
Your Products Specified
See the future of your sales funnel. Real interest in your products in real projects, schedules and product libraries.
Industry Connections
Feature your brand in curated collections, trending products, and personalised recommendations for Interior Designers and Architects.
Explore By Category
Be front and centre when designers know what they are looking for.
Discover Lighting Products
Illuminate your projects with an extensive range of lighting solutions.
Explore Designer Furniture
Style meets functionality, with options for every space and aesthetic.
Perfect Every Detail
Complete with high-quality fixtures and fittings
Art & Decor
Discover a curated selection of art and decorative pieces.
Materials & Finishes
Explore tiles, stone, fabrics, and more to add texture, colour, and depth.
Appliances & Heating
Find elegant heating to cutting-edge appliances.
Collections
Curated Collections
Organise your products by style, feature or popularity on the Trade Portal for easy promotion and reference.
Product Recommendations
Curated Recommendations
Recommendations tailored to a designer's project. Promote new product lines, seasonal trends, or top sellers.
The Trade Portal not only serves as a reliable source for products from trusted brands but also gives you a solid platform for determining exactly what you want in your project.
Shona McElroy
Interior Architect, Director
Simple steps to get started
Apply to List Your Products
Submit your brand for approval on the Trade Portal.
Upload Your Inventory
Integrate your product catalog through API or manual entry.
Create Collections
Highlight your top products and tell your brand story.
Start Servicing Leads
Designers discover, specify, and inquire about your products.
Join the Programa Trade Portal
Showcase your products to a growing community of designers. Generate leads and drive sales by connecting with industry professionals where they work.
FAQ Trade Portal For Brands
Trusted by top brands across categories, Programa is the go-to platform for industry leaders. Browse all Brands on Programa here.
We make it easy with API integrations and dedicated onboarding support to help you get your products live with high quality and accuracy.
While results vary, Programa is built to deliver measurable leads, specified products, and sales—popular brands start seeing traction as soon as their products are all synced and visible.
