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Rapid Growth

More than 25,000 active projects from thousands of Australian studios
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Australia's leading design firms

From boutique to enterprise, Programa is where Australian designers work.
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Not just used, loved.

For the second year running Programa has been ranked as a category leader for interior design software.
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Australia designers choose Programa

Meet designers where they work
$1.49b
Total product value in projects in Australia & New Zealand
19k+
Current active projects managed on Programa
90k+
High-value sales leads sent to brands in the past 12 months
Likes and views don't equal sales. We built Programa to solve real problems for A&D professionals and our Trade Portal and sales tools will empower your sales team to close more deals.
Claudio Oyarce
Co-Founder
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Fat Stool, Tom Dixon
Living Edge
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Tranquil Retreat
Dulux
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Astra Walker
Just Bathroomware
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Herringbone Oak
WOODCUT
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Fat Stool, Tom Dixon
Living Edge
With Programa, we’re able to put all of our products and our brand out to the right market who we want to see it, which is the architecture and design community.
Annabel Tucker
Head of Social Media & Marketing, Woodcut

Meet natural and native promotion

Guaranteed to be seen by only industry professionals, not just as they browse, but also while they work.
Not just discovery, your products in designer’s projects as they work.
Try Programa for free with a 7 day trial

Try Programa for free with a 7 day trial

Join the world’s best studios

Introducing Programa For Brands – The Ultimate Digital Marketing Solution for Selling Products Online

Expand Your Reach to A&D Tastemakers with Targeted Marketing Strategies

Programa For Brands is a comprehensive platform designed to help your business reach a high-value customer base of architects and designers. Whether you’re a small business owner or a large-scale supplier of FF&E items, Programa’s Trade Portal allows your brand to be discovered by industry professionals right at the moments they need your products.

Product Discovery: Reach A&D Professionals While They Work
Programa For Brands introduces the Trade Portal, enabling A&D professionals to find furniture, fixtures, and equipment (FF&E) while they work on real estate and design projects. With seamless integration, your online store gains visibility during critical stages of their workflows, allowing you to effectively market and sell online.

Instant Procurement: Seamlessly Add Products to Schedules
Products listed on the Trade Portal can be instantly added to designers’ schedules with just a click, streamlining the procurement process. Whether you’re selling raw materials or high-end fixtures, this feature ensures your products are always available for specification, enhancing your marketing campaigns and boosting your bottom line.

Client Engagement: Receive Enquiries, Quote Requests, and Leads
Engage directly with business owners, real estate developers, and design professionals through enquiries, quote requests, and leads generated via the Trade Portal. This allows you to showcase your brand’s value and build strong relationships with your target audience, helping your marketing strategies translate directly into sales.

Seamless Brand Experience: Integrated Throughout Programa
Your brand becomes an integral part of designers’ workflows with full integration across Programa’s platform. From product discovery to procurement, Programa For Brands ensures your products are easily accessible, increasing your market reach and enhancing your digital marketing strategies.

Join Programa For Brands Today and Reach the Right Audience
Programa For Brands connects you to A&D professionals who are ready to specify and procure your products, helping you grow your customer base and gain insights through effective market research. With more than 15,000 active designers in Australia and New Zealand, and an average project value of $95k+, your business can leverage the Trade Portal to gain a competitive edge in selling fixtures and equipment (FF&E) items.

Join 300+ Other Brands and Grow Your Business
Partner with Programa and gain access to a high-intent audience actively specifying products daily. Whether you specialize in furniture fixtures and equipment, raw materials, or other building products, Programa’s Trade Portal gives your brand the visibility it needs. Experience unbeatable ROI and reach throughout your customers’ workday, and enhance your marketing campaigns by joining the Programa network.