Join the Future of Sales & Marketing for A&D

Programa for Brands
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Integrate your brand with the world’s fastest growing specification software and empower your sales team to close more deals.

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Australia's leading design firms

From boutique to enterprise, Programa is where Australian designers work.
REVIEW BADGES GO HERE

Not just used, loved.

For the second year running Programa has been ranked as a category leader for interior design software.

Australia Designers Choose Programa

2b+
Products specified with Programa in the past 12 months
25k+
Current active projects managed on Programa
90k+
High-value sales leads sent to brands in the past 12 months
Likes and views don't equal sales. We built Programa to solve real problems for A&D professionals and our Trade Portal and sales tools will empower your sales team to close more deals.
Claudio Oyarce
Co-Founder

Australia's leading designers trust Programa

Integrating your products makes it easy for your clients and sales team.
Discover Made with Programa
Tessa James
Director, VIC
Shona McElroy
Interior Architect, NSW
Olga Mitrovic-Mihajlovic
Mitchell & Eades, UAE
AKI Design
Interior Architecture
Tyler Aspen Edmonds
Interior Curator, VIC
COOOP by Design Partnership
The Meat & Wine Co
Sales Tools

Introducing Programa for Brands

With Programa for Brands there's no guess work - just real professionals, working on real projects, in real time.

Prospects

Programa for Brands is built from the ground up to deliver growth, not vanity metrics.

Nickolas Gurtler, Melbourne VIC

With hundreds of items across many different suppliers, it was very useful to keep track of every moving part using Programa, which is something we wouldn’t have been able to manage with the manpower of our team without something like Programa.

We’ve become much more streamlined in our workflow and are spending more time designing and less time in project admin.

The Highest Intent Channel

Understand the exact stage of actively procuring projects and products for strategically targeted outreach and marketing.

GOLDEN, Melbourne VIC

Programa has been really helpful in keeping track of the phases of various items we are specifying. Whether it be Client change of mind, a revision, or to note that we are quoting, it helps as a visual to-do list for us, as well as for the Client and Contractors to visually understand where the project is up to, the decisions that still need to be made and when a revision was made.

Quote Requests

No need to worry about qualification; Programa Prospects are always A&D professionals, working on real projects across single and multi-res, commercial, hospitality, aged-care and more.

Sacred Spaces Studio, Miami USA

The bulk email functionality for quotes has dramatically simplified our procurement process, automating and streamlining this task. This allows us to allocate more time to creative design work and client interaction.

Centralised Outreach

Empower your sales team and help them service your clients earlier in the sales cycle, so you lock-in more deals, now.

YSG, Sydney, NSW

For our current projects, we primarily use Programa’s Scheduling and Product Library functions. Clients and suppliers can access live schedule updates through shared URLs, and we can easily send quote requests directly from our schedules.
This centralises our interactions and information exchange with brands, saving us a significant amount of time.

Sales Funnel Visibility

See the future of your sales funnel. Connect with designers at every stage, from inception to installation. Gain an unprecedented overview of your sales for this month, this quarter, this year, and beyond.

Kim Kneipp, Melbourne VIC

The transparency and efficiency brought about by Programa have undoubtedly added significant value to our client relationships.

Targeted Exposure, Maximum Impact

Showcase your products and services to our engaged community and establish your brand presence among connected designers.
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Meet natural and native promotion

Guaranteed to be seen by only industry professionals, not just as they browse, but also while they work.

The Unified Product Library

It’s not just about discovery, the Unified Product Library surfaces products from Programa for Brands at natural points in the designer’s workflow. Launching Soon.

The Trade Portal 2.0

A new Programa Trade Portal experience, designed to act as a hub for for your brand, products and team. Launching Soon.

High-value Audience

With over 50,000 active Australian subscribers across email, social and in app channels, we can help craft the perfect message, delivered at the perfect time.
Not just discovery, your products in designer’s projects as they work.
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After more details?

Fill out your details and we will be in touch!
With Programa the leads come to us, keeping them in one, place in an easy to use platform.
Annabel Tucker
Head of Social Media & Marketing, Woodcut
Try Programa for free with a 7 day trial

Try Programa for free with a 7 day trial

Join the world’s best studios

Introducing Programa For Brands – The Ultimate Digital Marketing Solution for Selling Products Online

Expand Your Reach to A&D Tastemakers with Targeted Marketing Strategies

Programa For Brands is a comprehensive platform designed to help your business reach a high-value customer base of architects and designers. Whether you’re a small business owner or a large-scale supplier of FF&E items, Programa’s Trade Portal allows your brand to be discovered by industry professionals right at the moments they need your products.

Product Discovery: Reach A&D Professionals While They Work
Programa For Brands introduces the Trade Portal, enabling A&D professionals to find furniture, fixtures, and equipment (FF&E) while they work on real estate and design projects. With seamless integration, your online store gains visibility during critical stages of their workflows, allowing you to effectively market and sell online.

Instant Procurement: Seamlessly Add Products to Schedules
Products listed on the Trade Portal can be instantly added to designers’ schedules with just a click, streamlining the procurement process. Whether you’re selling raw materials or high-end fixtures, this feature ensures your products are always available for specification, enhancing your marketing campaigns and boosting your bottom line.

Client Engagement: Receive Enquiries, Quote Requests, and Leads
Engage directly with business owners, real estate developers, and design professionals through enquiries, quote requests, and leads generated via the Trade Portal. This allows you to showcase your brand’s value and build strong relationships with your target audience, helping your marketing strategies translate directly into sales.

Seamless Brand Experience: Integrated Throughout Programa
Your brand becomes an integral part of designers’ workflows with full integration across Programa’s platform. From product discovery to procurement, Programa For Brands ensures your products are easily accessible, increasing your market reach and enhancing your digital marketing strategies.

Join Programa For Brands Today and Reach the Right Audience
Programa For Brands connects you to A&D professionals who are ready to specify and procure your products, helping you grow your customer base and gain insights through effective market research. With more than 15,000 active designers in Australia and New Zealand, and an average project value of $95k+, your business can leverage the Trade Portal to gain a competitive edge in selling fixtures and equipment (FF&E) items.

Join 300+ Other Brands and Grow Your Business
Partner with Programa and gain access to a high-intent audience actively specifying products daily. Whether you specialize in furniture fixtures and equipment, raw materials, or other building products, Programa’s Trade Portal gives your brand the visibility it needs. Experience unbeatable ROI and reach throughout your customers’ workday, and enhance your marketing campaigns by joining the Programa network.