A platform built
inside the design process

Join the waitlist to connect your products
with the studios specifying them.

Get started

Programa is where interior designers and architects manage the day-to-day of their projects

From specs and schedules to approvals, budgets, and timelines.
Get started
It's great to look at a schedule and instantly see every object you've specified.
Michael Chen, New York
Founder & Principal Architect

Our Trade Portal isn’t live in Europe yet, but thousands of studios use Programa daily.

Join the waitlist to be first in line for launch.
Get started

Be seen where specs happen

Your products appear inside schedules and mood boards - not buried in PDFs.

Connected to decision-makers

Studios use Programa daily. Your products show up while specs are being made.

Your catalogue, live and flexible

Designers filter by finish, lead time or compliance - then add to projects instantly.

Updates in real time

Your product listings stay current and clear, all from one dashboard.
Our industry partners

and design community

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Programa presents a really exciting opportunity for suppliers and designers to collaborate earlier in the design process.
Tristan Treeby
Project & Sales Consultant

Where designers work. Where products get specified.

Trusted daily by thousands of studios managing real projects, with real budgets.
2.5b
Total product value in project schedules
19k+
Current active projects managed on Programa
90k+
High-value sales leads sent to brands in the past 12 months
8k+
designers using Programa across interior design and architecture.
Discover brands already on the Trade Portal
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Likes and views don't equal sales. We built Programa to solve real problems for A&D professionals and our Trade Portal and sales tools will empower your sales team to close more deals.
Claudio Oyarce
Co-Founder

Ready to get specified?

Join the brands already inside the design workflow.
Try Programa for free with a 7 day trial

Try Programa for free with a 7 day trial

Join the world’s best studios

Introducing Programa For Brands – The Ultimate Digital Marketing Solution for Selling Products Online

Expand Your Reach to A&D Tastemakers with Targeted Marketing Strategies

Programa For Brands is a comprehensive platform designed to help your business reach a high-value customer base of architects and designers. Whether you’re a small business owner or a large-scale supplier of FF&E items, Programa’s Trade Portal allows your brand to be discovered by industry professionals right at the moments they need your products.

Product Discovery: Reach A&D Professionals While They Work
Programa For Brands introduces the Trade Portal, enabling A&D professionals to find furniture, fixtures, and equipment (FF&E) while they work on real estate and design projects. With seamless integration, your online store gains visibility during critical stages of their workflows, allowing you to effectively market and sell online.

Instant Procurement: Seamlessly Add Products to Schedules
Products listed on the Trade Portal can be instantly added to designers’ schedules with just a click, streamlining the procurement process. Whether you’re selling raw materials or high-end fixtures, this feature ensures your products are always available for specification, enhancing your marketing campaigns and boosting your bottom line.

Client Engagement: Receive Enquiries, Quote Requests, and Leads
Engage directly with business owners, real estate developers, and design professionals through enquiries, quote requests, and leads generated via the Trade Portal. This allows you to showcase your brand’s value and build strong relationships with your target audience, helping your marketing strategies translate directly into sales.

Seamless Brand Experience: Integrated Throughout Programa
Your brand becomes an integral part of designers’ workflows with full integration across Programa’s platform. From product discovery to procurement, Programa For Brands ensures your products are easily accessible, increasing your market reach and enhancing your digital marketing strategies.

Join Programa For Brands Today and Reach the Right Audience
Programa For Brands connects you to A&D professionals who are ready to specify and procure your products, helping you grow your customer base and gain insights through effective market research. With more than 15,000 active designers in Australia and New Zealand, and an average project value of $95k+, your business can leverage the Trade Portal to gain a competitive edge in selling fixtures and equipment (FF&E) items.

Join 300+ Other Brands and Grow Your Business
Partner with Programa and gain access to a high-intent audience actively specifying products daily. Whether you specialize in furniture fixtures and equipment, raw materials, or other building products, Programa’s Trade Portal gives your brand the visibility it needs. Experience unbeatable ROI and reach throughout your customers’ workday, and enhance your marketing campaigns by joining the Programa network.