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Unlocking Market Potential

Sell Your Brand To Architects and Interior Design Professionals
Programa
Programa
Updated: 03 July 2024
Know your numbers. Instant insights into monthly leads, total leads, and lead value—all in one place.
Know your numbers. Instant insights into monthly leads, total leads, and lead value—all in one place.

Wish there was a way to grow sales and better connect with clients?

90% of Architects and Interior Designers research products online before specifying. Programa For Brands will help showcase your products in front of the right decision-maker, at the right time.

With your products and details accessible at the right time, you can develop relationships with your clients and spend less time managing admin and chasing.

Your day-to-day will not get lost in admin, this will mean more leads and more time to build lasting relationships.

One platform, all conversations. Seamlessly engage with designers directly within Programa.
One platform, all conversations. Seamlessly engage with designers directly within Programa.

Why Does This Matter To Me As A Brand / Supplier?

In a sector as nuanced as architecture and interior design, the conventional sales funnel often falls short. Programa’s approach streamlines this intricate landscape. With $850 million in total product value specified and a vibrant community of 90k active architects and interior designers, we focus on quality over quantity.

Programa has rapidly expanded to a global user base, overseeing more than 25,000 active projects. The outcome? A curated ecosystem where your brand’s exceptional design aligns seamlessly with market demand.

 

What Does That Translate To?

No more advertising with intangible results

  • $2.2b in total product value have been added to Programa Schedules.

Hitting a peak and struggling to grow a reputation among decision-makers?

  • 20+ sessions per average active A&D pro every day.

Form a strategic partnership with influential tastemakers

  • 41k+ leads per month, growing by 3% each month for all suppliers.

Effectively penetrate new markets and increase your market share

  • 1.2M products have been specified by designers on Programa.
Stay in the loop. Real-time notifications every time your product is specified, right in Programa.
Stay in the loop. Real-time notifications every time your product is specified, right in Programa.

How Does the Trade Portal Work?

Why sign up to the Programa Trade Portal?

Eliminate guesswork and enhance your sales funnel reach through Programa’s Trade Portal. Functioning as an intermediary, it introduces your brand to high-intent design studios ensuring a streamlined transaction process.

How Will It Solve My Problems?

  • Transparency: Understand where every lead is in the sales funnel.
  • Client Growth: Target high-intent leads and convert them to loyal clients.
  • Brand Visibility: Get your products in front of the right audience, and reduce your marketing investment and effort.
Inside the Curatorial House: Tyler Aspen Edmonds brings vision to life with handpicked pieces, all specified in Programa.
Inside the Curatorial House: Tyler Aspen Edmonds brings vision to life with handpicked pieces, all specified in Programa.

What does the Trade Portal Offer?

  • Streamline operations, effectively cutting costs.
  • List your products, manage your sales funnels, and receive real-time notifications on quotes, enquiries, and purchase orders, all in one unified platform. No need for a complicated multi-tool setup.
  • With 28% of products entered into a designer’s schedule getting ordered in just an average of two weeks, your sales pipeline is much more transparent.

What will it be like day to day?

  • Real-time updates: No more slogging through emails to gauge client interest.
  • E-commerce Integration: Seamlessly sync your Shopify or WooCommerce products.
  • Client Management: Centralised data on quotes, purchase orders, and enquiries.
Access to the professionals in the Industry: 41,000+ leads are being generated for brands on the Trade Portal each month.
Access to the professionals in the Industry: 41,000+ leads are being generated for brands on the Trade Portal each month.

The Trade Portal Advantage

Be a part of our industry leaders, who are helping to transform the way we work in the design industry.

Apply To Join The Trade Portal

Register Your Brand Today

Table of contents
  1. Why Winning Work Matters for Interior Designers
  2. The Benefits of CRM Software for Interior Designers
  3. Using Project Management Tools as a CRM
  4. Outcome
  5. Interior Design Software For Professional Interior Designers
    1. Programa Interior Design Software: A Comprehensive Project Management and Collaboration Solution for Architects and Interior Designers
    2. User-friendly Interface and Tools for Seamless Project Management
  6. 30 August 2024
  7. 27 August 2024
  8. 22 August 2024
  9. 21 August 2024
  10. 20 August 2024
  11. 19 August 2024
  12. 16 August 2024
  13. 15 August 2024
  14. Data Encryption in Transit and at Rest
  15. Security Controls
  16. Multi-Factor Authentication (MFA)
  17. Monitoring and Breach Protocols
  18. Your IP is Yours, Forever
  19. Interior Design & Architecture Software For Professional Interior Designers & Architects
  20. 14 August 2024
  21. 12 August 2024
  22. 13 August 2024
  23. 07 August 2024
  24. 08 August 2024
  25. 09 August 2024
  26. 05 August 2024
  27. 01 August 2024
  28. What is FF&E in Interior Design?
  29. Why is FF&E Management Crucial?
  30. How Programa is Changing the FF&E Interior Design Software Game
  31. Why Programa Stands Out from Other FF&E Interior Design Software
  32. The Future of Interior Design with Programa
  33. <strong>Meet Brightgreen’s MINI Collection: When Less, Meets More</strong>
  34. <strong>Revolutionise Your Lighting Design and Layouts</strong>
  35. The Issue
  36. The Result
  37. The Solution
  38. Get Started Today
  39. The Importance of Project Management in Interior Design
  40. Tips for Becoming a Better Interior Designer
  41. Real-World Examples of Successful Project Management in Interior Design
    1. 1. Specification Management Command Center
    2. 2. Project Management Suite
    3. 3. Procurement & Financial Tools
    4. 4. Client Dashboard
    5. 5. Digital Design Libraries
    6. Why Programa Stands Out
    7. Fast-Track Your Setup
    8. The Future of FF&E Management
    9. Transform Your FF&E Management Today
    10. Explore our ‘Made with Programa’ feature, where Shona McElroy of SMAC Studio shares the journey behind ‘Introspection,’ highlighting the challenges, workflow, and how Programa played a pivotal role from concept to completion.
  42. Simplify Your FF&E Selection Process
  43. Effortless Updates and Revisions
  44. Collaboration Made Easy
  45. Optimized Finishes Schedule Management
  46. The Future Of FF&E With Programa
  47. Programa Invoices
    1. A comprehensive look into Dean Dyson's mission, culture, and integration of Programa for efficient project management and client communication.
    2. The Trade Portal places your brand front and center before A&D professionals
    3. Your name in lights alongside some of the biggest in the industry
    4. Your dream clientele, actively procuring
    5. Working directly with Architects and Interior Designers
    6. Programa’s Trade Portal and high quality leads
  48. <strong>Discover the future of sourcing and specification within Programa</strong>
  49. The Trade Marketplace Made For Designers And Suppliers
  50. What’s New. Trade Portal 2.0?
    1. A Sleek New Look and Feel
    2. Find Exactly What You Need
    3. Collections Define Your Vision
    4. Tailored To Your Needs
    5. Why Designers Love This
    6. Start Using Trade Portal 2.0
      1. Support
    7. Q3 Product Update
    8. The world’s best scheduling software gets even better.
    9. The All-new Web Clipper
    10. Other Improvements
    11. What’s next?
    12. Based in Sydney, YSG is a multi-disciplinary practice trailblazing architectural builds and interior design across the residential, commercial, and hospitality sectors. The studio charges spaces with atmospheric potency, staging, and storytelling driving their narrative process. With bold concepts and resourceful details, YSG's projects hopefully stir the soul and spark an emotive drive to feel one's best self within them.
    13. What’s New?
    14. Why Change?
    15. Key Enhancements
    16. With Programa’s Client Dashboard, you can:
    17. Minimalise Misunderstandings, Maximalise Results
    18. Shared Schedules and Integration with Client Dashboard
    19. Collaboration between Designers and Clients
    20. The Shortcomings of Conventional Tools for Interior Designers
    21. Breaking Away from Tradition with Programa
    22. From FF&E to beautiful client comms with Programa.
      1. Tasks: The Building Blocks of Effortless Studio Management
      2. Phases: Your Project's Roadmap to Success
      3. The Magic of Combining Tasks and Phases
      4. Getting Started is a Breeze
    23. Recognized for Excellence in Design Software
    24. Seamless Integration with Product Library
    25. Tailored PDF Exports
    26. Intuitive Schedule Navigation
    27. Instant Sharing, Seamless Collaboration
    28. Customisation at its Best
    29. Key Benefits:
    30. 26 June 2024
    31. 19 June 2024
    32. 18 June 2024
    33. 17 June 2024
    34. Studio WIP
    35. What else is new?
    36. What’s coming in February?
    37. 19 December 2024
    38. 17 December 2024
    39. 10 December 2024
    40. 09 December 2024
    41. 03 December 2024
      1. Features
      2. Integrations & Sharing
      3. Upgrades
    42. Task Management: Keeping Every Detail in Check
    43. Phases: Breaking Down Your Projects
    44. Combining Studio & Task Management for Optimal Workflow
    45. Getting Started: Setting Up Your Tasks & Phases
    46. Bringing it all together.
    47. 12 July 2024
    48. 09 July 2024
    49. 05 July 2024
    50. 04 July 2024
    51. 02 July 2024
    52. 01 July 2024
      1. Getting Started with Shared Invoices
      2. Real-World Applications for Designers and Architects
      3. Key Benefits of the Shared Invoices Update
    53. What is an Interior Design Quotation?
    54. Key Components of an Interior Design Quotation
    55. Interior Design Quotation Format and Free Template
    56. How Do You Create an Interior Design Quotation Quickly & Easily?
    57. Beyond the Proposal: Invoicing with Programa
    58. Start Your Project Proposals with Programa
    59. Client Dashboards: Connecting Designers and Clients Globally
    60. Product Approvals: Streamlining Feedback and Collaboration
    61. Experience the Future of Design Communication with Programa
  51. About March Twice Interiors
    1. Product Approvals are engineered to streamline designer-client collaboration.
    2. Main Benefits Of Product Approvals
    3. Creating & Submitting Approval Requests
    4. Client Approval Process
    5. Tracking Approval Statuses and Feedback
    6. Recognising the Impact of Mood Boards in Design
    7. Elevate Your Mood Board Creation and Collaboration
    8. Leveraging Programa’s Pinboards Throughout the Project
  52. Why These Events Matter More Than Ever
  53. Where Innovation Meets Implementation In The States
  54. European Design Destinations: Where Dreams Take Shape
  55. Maximizing Your Event Experience
  56. Making It All Work Together
    1. The impracticalities of using generic software
    2. Enter Programa.
    3. Remove unnecessary stress and double handling with Programa:
    4. 11 October 2024
    5. 10 October 2024
    6. 07 October 2024
    7. 03 October 2024
    8. 02 October 2024
      1. What is the ‘Hidden’ Status?
      2. Use Case: Building a Custom Product
      3. Simplifying Financials with Hidden Status
      4. Reusing and Grouping Components
  57. Streamlining the A&D industry – it’s about time.
    1. How Does the Programa x QuickBooks Integration Work?
    2. Goodbye Fragmented Financial Management
    3. Build Connected and Efficient Processes<br />
    4. Meet The Programa x QuickBooks Integration<br />
    5. 14 May 2024
    6. 09 May 2024
    7. 03 May 2024
    8. 02 May 2024
  58. <strong>Principles for when you use the Services</strong>
  59. <strong>Implications for violating the User Guidelines</strong>
  60. <strong>Dangerous Content</strong>
  61. <strong>Deceptive Content</strong>
  62. <strong>Sensitive Content</strong>
  63. <strong>Illegal Content</strong>
    1. Introduction
    2. Why we have User Guidelines
    3. User Guidelines for what is strictly prohibited
    4. Rules for user-generated content
    5. How can I report an issue or get support?
    6. Discover the artistry beneath your feet with WOODCUT's Premium Ash Collection – the foundation of exquisite interiors.
    7. &nbsp;
    8. Why Choose WOODCUT’s Premium Ash Collection?
    9. Information about how Programa uses Cookies
    10. What are cookies?
    11. How do we use cookies?
    12. Strictly Necessary Cookies
    13. Optional Cookies
    14. Options for managing cookies and interest-based ads
    15. Updates to this Policy
    16. How to contact us
    17. What is Transparency?
      1. 1. Design Fees
      2. 2. Margins on Product
      3. 3. Managing Budgets and Timelines
    18. What are the benefits?
    19. Getting Started
      1. Delve into an engaging discussion with Gabrielle Rosenfeld, Interior Design Lecturer at ISCD.
      2. What We Do
      3. Our Mission
      4. Why Leading Design Firms Choose Programa
      5. Time Tracking That Speaks Your Language
      6. Client Communication Reimagined
      7. Automation for the Creative Mind
      8. The Impact on Your Studio
      9. <a href="https://programa.design/features/best-interior-design-project-management-software" target="_blank">Beyond Project Management</a>
      10. Your Design Evolution Starts Here
    20. Wish there was a way to grow sales and better connect with clients?
    21. Why Does This Matter To Me As A Brand / Supplier?
    22. What Does That Translate To?
  64. How Does the Trade Portal Work?
  65. <strong>How Will It Solve My Problems?</strong>
    1. What does the Trade Portal Offer?
    2. What will it be like day to day?
    3. The Trade Portal Advantage
Reading: Unlocking Market Potential, Sell Your Brand To Architects and Interior Design Professionals
Try Programa for free with a 7 day trial

Try Programa for free with a 7 day trial

Join the world’s best studios

In the competitive landscape of architecture and interior design, traditional sales strategies often fail to make an impact. This is where Programa steps in, revolutionizing the way brands connect with industry professionals. As of March 2024, Programa's innovative approach has changed the game for suppliers and brands looking to penetrate the market more effectively.