BlogProduct News / Supplier/ Brand Product

Unlocking Market Potential

Sell Your Brand To Architects and Interior Design Professionals

Programa

May 19, 2026

Know your numbers. Instant insights into monthly leads, total leads, and lead value—all in one place.

Wish there was a way to grow sales and better connect with clients?

90% of Architects and Interior Designers research products online before specifying. Programa For Brands will help showcase your products in front of the right decision-maker, at the right time.

With your products and details accessible at the right time, you can develop relationships with your clients and spend less time managing admin and chasing.

Your day-to-day will not get lost in admin, this will mean more leads and more time to build lasting relationships.

One platform, all conversations. Seamlessly engage with designers directly within Programa.

Why Does This Matter To Me As A Brand / Supplier?

In a sector as nuanced as architecture and interior design, the conventional sales funnel often falls short. Programa’s approach streamlines this intricate landscape. With $850 million in total product value specified and a vibrant community of 90k active architects and interior designers, we focus on quality over quantity.

Programa has rapidly expanded to a global user base, overseeing more than 25,000 active projects. The outcome? A curated ecosystem where your brand’s exceptional design aligns seamlessly with market demand.

What Does That Translate To?

No more advertising with intangible results

$2.2b in total product value have been added to Programa Schedules.

Hitting a peak and struggling to grow a reputation among decision-makers?

20+ sessions per average active A&D pro every day.

Form a strategic partnership with influential tastemakers

41k+ leads per month, growing by 3% each month for all suppliers.

Effectively penetrate new markets and increase your market share

1.2M products have been specified by designers on Programa.

Stay in the loop. Real-time notifications every time your product is specified, right in Programa.

How Does the Trade Portal Work?

Why sign up to the Programa Trade Portal?

Eliminate guesswork and enhance your sales funnel reach through Programa’s Trade Portal. Functioning as an intermediary, it introduces your brand to high-intent design studios ensuring a streamlined transaction process.

How Will It Solve My Problems?

Transparency: Understand where every lead is in the sales funnel.
Client Growth: Target high-intent leads and convert them to loyal clients.
Brand Visibility: Get your products in front of the right audience, and reduce your marketing investment and effort.

Inside the Curatorial House: Tyler Aspen Edmonds brings vision to life with handpicked pieces, all specified in Programa.

What does the Trade Portal Offer?

Streamline operations, effectively cutting costs.
List your products, manage your sales funnels, and receive real-time notifications on quotes, enquiries, and purchase orders, all in one unified platform. No need for a complicated multi-tool setup.
With 28% of products entered into a designer’s schedule getting ordered in just an average of two weeks, your sales pipeline is much more transparent.

What will it be like day to day?

Real-time updates: No more slogging through emails to gauge client interest.
E-commerce Integration: Seamlessly sync your Shopify or WooCommerce products.
Client Management: Centralised data on quotes, purchase orders, and enquiries.

Access to the professionals in the Industry: 41,000+ leads are being generated for brands on the Trade Portal each month.

The Trade Portal Advantage

Be a part of our industry leaders, who are helping to transform the way we work in the design industry.

Apply To Join The Trade Portal

Table of contents

Programa vs. Mydoma Studio vs. Studio Designer

Which Design Studio Software is Right for You?

May 2026

Product Update

SketchUp 3D Models now live inside Programa

May 2026

Product News

Introducing Programa for Brands

May 2026

Product News
Interior Design

Specified in Programa

The Curatorial House

May 2026

In the competitive landscape of architecture and interior design, traditional sales strategies often fail to make an impact. This is where Programa steps in, revolutionizing the way brands connect with industry professionals. As of March 2024, Programa's innovative approach has changed the game for suppliers and brands looking to penetrate the market more effectively.