BlogProduct News / Supplier/ Brand Product

Unlocking Market Potential

Sell Your Brand To Architects and Interior Design Professionals
Programa
Programa
Updated: 03 July 2024
Know your numbers. Instant insights into monthly leads, total leads, and lead value—all in one place.
Know your numbers. Instant insights into monthly leads, total leads, and lead value—all in one place.

Wish there was a way to grow sales and better connect with clients?

90% of Architects and Interior Designers research products online before specifying. Programa For Brands will help showcase your products in front of the right decision-maker, at the right time.

With your products and details accessible at the right time, you can develop relationships with your clients and spend less time managing admin and chasing.

Your day-to-day will not get lost in admin, this will mean more leads and more time to build lasting relationships.

One platform, all conversations. Seamlessly engage with designers directly within Programa.
One platform, all conversations. Seamlessly engage with designers directly within Programa.

Why Does This Matter To Me As A Brand / Supplier?

In a sector as nuanced as architecture and interior design, the conventional sales funnel often falls short. Programa’s approach streamlines this intricate landscape. With $850 million in total product value specified and a vibrant community of 90k active architects and interior designers, we focus on quality over quantity.

Programa has rapidly expanded to a global user base, overseeing more than 25,000 active projects. The outcome? A curated ecosystem where your brand’s exceptional design aligns seamlessly with market demand.

 

What Does That Translate To?

No more advertising with intangible results

  • $2.2b in total product value have been added to Programa Schedules.

Hitting a peak and struggling to grow a reputation among decision-makers?

  • 20+ sessions per average active A&D pro every day.

Form a strategic partnership with influential tastemakers

  • 41k+ leads per month, growing by 3% each month for all suppliers.

Effectively penetrate new markets and increase your market share

  • 1.2M products have been specified by designers on Programa.
Stay in the loop. Real-time notifications every time your product is specified, right in Programa.
Stay in the loop. Real-time notifications every time your product is specified, right in Programa.

How Does the Trade Portal Work?

Why sign up to the Programa Trade Portal?

Eliminate guesswork and enhance your sales funnel reach through Programa’s Trade Portal. Functioning as an intermediary, it introduces your brand to high-intent design studios ensuring a streamlined transaction process.

How Will It Solve My Problems?

  • Transparency: Understand where every lead is in the sales funnel.
  • Client Growth: Target high-intent leads and convert them to loyal clients.
  • Brand Visibility: Get your products in front of the right audience, and reduce your marketing investment and effort.
Inside the Curatorial House: Tyler Aspen Edmonds brings vision to life with handpicked pieces, all specified in Programa.
Inside the Curatorial House: Tyler Aspen Edmonds brings vision to life with handpicked pieces, all specified in Programa.

What does the Trade Portal Offer?

  • Streamline operations, effectively cutting costs.
  • List your products, manage your sales funnels, and receive real-time notifications on quotes, enquiries, and purchase orders, all in one unified platform. No need for a complicated multi-tool setup.
  • With 28% of products entered into a designer’s schedule getting ordered in just an average of two weeks, your sales pipeline is much more transparent.

What will it be like day to day?

  • Real-time updates: No more slogging through emails to gauge client interest.
  • E-commerce Integration: Seamlessly sync your Shopify or WooCommerce products.
  • Client Management: Centralised data on quotes, purchase orders, and enquiries.
Access to the professionals in the Industry: 41,000+ leads are being generated for brands on the Trade Portal each month.
Access to the professionals in the Industry: 41,000+ leads are being generated for brands on the Trade Portal each month.

The Trade Portal Advantage

Be a part of our industry leaders, who are helping to transform the way we work in the design industry.

Apply To Join The Trade Portal

Register Your Brand Today

Table of contents
  1. 12 April 2025
  2. 9 April 2025
  3. 7 April 2025
  4. 3 April 2025
  5. 1 April 2025
  6. 28 March 2025
  7. 25 March 2025
  8. 20 March 2025
  9. 18 March 2025
  10. Welcome Back!
  11. 06 January 2025
  12. It's that time of year!
  13. 19 December 2024
  14. 17 December 2024
  15. 10 December 2024
  16. 09 December 2024
  17. 03 December 2024
  18. 28 November 2024
  19. 27 November 2024
  20. 26 November 2024
  21. 20 November 2024
  22. 19 November 2024
  23. 13 November 2024
  24. 08 November 2024
  25. 31 October 2024
  26. 30 October 2024
  27. 29 October 2024
  28. 24 October 2024
  29. 23 October 2024
  30. 22 October 2024
  31. 17 October 2024
  32. 15 October 2024
  33. 11 October 2024
  34. 10 October 2024
  35. 07 October 2024
  36. 03 October 2024
  37. 02 October 2024
  38. 30 September 2024
  39. 25 September 2024
  40. 20 September 2024
  41. 19 September 2024
  42. 17 September 2024
  43. 13 September 2024
  44. 11 September 2024
  45. 06 September 2024
  46. 05 September 2024
  47. 02 September 2024
  48. 30 August 2024
  49. 27 August 2024
  50. 22 August 2024
  51. 21 August 2024
  52. 20 August 2024
  53. 19 August 2024
  54. 16 August 2024
  55. 15 August 2024
  56. 14 August 2024
  57. 12 August 2024
  58. 13 August 2024
  59. 07 August 2024
  60. 08 August 2024
  61. 09 August 2024
  62. 05 August 2024
  63. 01 August 2024
  64. 31 July 2024
  65. 30 July 2024
  66. 29 July 2024
  67. 26 July 2024
  68. 23 July 2024
  69. 18 July 2024
  70. 12 July 2024
  71. 09 July 2024
  72. 05 July 2024
  73. 04 July 2024
  74. 02 July 2024
  75. 01 July 2024
  76. 26 June 2024
  77. 19 June 2024
  78. 18 June 2024
  79. 17 June 2024
  80. 13 June 2024
  81. 07 June 2024
  82. 06 June 2024
  83. 04 June 2024
  84. 30 May 2024
  85. 27 May 2024
  86. 24 May 2024
  87. 23 May 2024
  88. 16 May 2024
  89. 14 May 2024
  90. 09 May 2024
  91. 03 May 2024
  92. 02 May 2024
  93. 29 April 2024
  94. 24 April 2024
  95. 22 April 2024
  96. April 16 2024
  97. 15 April 2024
  98. Other updates
  99. 11 April 2024
  100. <strong>09 April 2024</strong>
    1. Interior Design & Architecture Software For Professional Interior Designers & Architects
    2. Interior Design Software For Professional Interior Designers
    3. Addressing the Need for Flexible Project Management in a Global Context
    4. The Solution
    5. The Result
    6. Key Benefits:
    7. The Complexities of Residential Interior Design
    8. Client Connectivity: Crafting Relationships and Spaces
    9. Project Prowess: Managing the Symphony of Tasks
  101. Materials Mastery: Sourcing, Selection, and Inventory
    1. Pinboards: Your Creative Oasis
    2. Financial Finesse: The Art of Business Management
    3. Embark on Your Programa Journey Today
    4. What is FF&E in Interior Design?
    5. Why is FF&E Management Crucial?
    6. How Programa is Changing the FF&E Interior Design Software Game
    7. Why Programa Stands Out from Other FF&E Interior Design Software
    8. The Future of Interior Design with Programa
    9. The Shortcomings of Conventional Tools for Interior Designers
    10. Breaking Away from Tradition with Programa
    11. From FF&E to beautiful client comms with Programa.
    12. Schedules Update:
    13. Client Dashboard & Brag Stats
    14. Pinboards Update
    15. Web Clipper Update
    16. On the Horizon
  102. What inspires your work, and how do you stay creatively motivated?
  103. What have been some of your favorite collaborations with big brands, and how did those partnerships come about?
  104. How did you land these partnerships - was it outreach, or did they come to you?
  105. As someone who is active on Instagram, how do you balance showcasing your work with building authentic connections with your audience?
  106. What has been the biggest challenge in marketing yourself, and how did you overcome it?
  107. You mentioned making content that's easy to produce - could you give an example of what that looks like in practice?
  108. If you had to name one type of content that's been easiest to stay consistent with, what would that be?
  109. What advice would you give to interior designers who are just starting out in marketing their businesses?
  110. What's next for your business? Are there any exciting projects or collaborations on the horizon?
    1. Studio WIP
    2. What else is new?
    3. What’s coming in February?
    4. 2022
    5. 2023
    6. Purchase Orders
    7. Client Dashboard
    8. What’s next?
      1. Information about how Programa uses Cookies
      2. What are cookies?
      3. How do we use cookies?
      4. Strictly Necessary Cookies
      5. Optional Cookies
      6. Options for managing cookies and interest-based ads
      7. Updates to this Policy
      8. How to contact us
    9. The Issue
    10. Seamless Integration with Product Library
    11. Tailored PDF Exports
    12. Intuitive Schedule Navigation
    13. The Trade Portal places your brand front and center before A&D professionals
    14. Your name in lights alongside some of the biggest in the industry
    15. Your dream clientele, actively procuring
    16. Working directly with Architects and Interior Designers
    17. Programa’s Trade Portal and high quality leads
      1. What’s New at Programa?
      2. Looking Ahead: Upcoming Features
      3. Pricing Update: Supporting Continuous Improvement
      4. Thank You for Being Part of the Programa Community
      5. Nickolas Gurtler Design Studio
      6. Workflow and Methodology
      7. Before Programa
      8. Impact of Programa
      9. Financial Tracking and FF&E Management
      10. The Stone Gallery
      11. Features
      12. Integrations & Sharing
      13. Upgrades
      14. We interviewed Interior Curator Tyler Aspen Edmonds, to understand how Programa aided in the completion of CURATORIAL HOUSE.
      15. Spreadsheets Weren’t Built for Interior Design
      16. Specification Simplified: Say Goodbye to Arduous Data Entry
      17. Always Up-to-Date: Live Schedules for Real-Time Collaboration
      18. Seamless Sharing and Client Communication
      19. Build Your Own Product Libraries
      20. Eliminate Stress with Real-Time Version Control
      21. Track, Manage, Deliver: Stay On Top of Your Projects
      22. Effortless Integration and Customization
      23. Join Thousands of Designers Transforming Their Workflows with Programa
      24. Key Features:
    18. Information about the Programa Terms of Service
      1. 1. Account Terms
      2. 2. Account Activation
      3. 3. Programa Rights
      4. 4. Your Responsibilities
      5. 5. Payment of Fees and Taxes
      6. 6. Confidentiality
      7. 7. Limitation of Liability and Indemnification
      8. 8. Intellectual Property and Your Materials
      9. 9. Additional Services - Programa In App Communication Tools<br />
      10. 10. Third Party Services and Integrations
      11. 11. Beta Services
      12. 12. Feedback and Reviews
      13. 13. Takedown Procedure
      14. 14. Privacy and Data Protection
      15. 15. Programa Contracting Party
      16. 16. Term and Termination
      17. 17. Modifications
      18. 18. General Conditions
    19. <strong>Contact Support</strong>
      1. Programa Interior Design Software: A Comprehensive Project Management and Collaboration Solution for Architects and Interior Designers
      2. User-friendly Interface and Tools for Seamless Project Management
  111. Programa Invoices
    1. What is an Interior Design Quotation?
    2. Key Components of an Interior Design Quotation
    3. Interior Design Quotation Format and Free Template
    4. How Do You Create an Interior Design Quotation Quickly & Easily?
    5. Beyond the Proposal: Invoicing with Programa
    6. Start Your Project Proposals with Programa
  112. Comprehensive Guide to Client Communication Software for Interior Designers
    1. The Importance of Effective Client Communication in Interior Design
      1. The Hidden Cost of Chaos
      2. Enter the Digital Design Revolution
      3. Master Your Design Universe
      4. Design Intelligence at Work
      5. The Feedback Doesn't Lie
      6. Beyond Organization: Empowering Creativity
      7. A Day in the Life with Programa
      8. The Future of Interior Design is Here
      9. We interviewed Director Darren Genner, who shared insights into how Studio Minosa leveraged our platform to optimise their design and documentation process for the award-winning "Terracotta Apartment" project in Alexandria, Sydney.
      10. Task Management
      11. Phases
      12. Dynamic Views
      13. Prepare your Studio
      14. Key Changes
      15. Detailed Steps for Current Studio WIP Users
      16. Future Releases
      17. Support
    2. What is a Spec Sheet?
    3. The Power of Programa
    4. Flexible Design Features
    5. Ease of Use
    6. Cost Savings
    7. Increased Productivity
      1. Hommeboys Interiors
      2. CUAIK | CDS
      3. AKI Design
      4. Meraki Design
      5. Nickolas Gurtler Design
      6. Mera Studio Architects
    8. Data Encryption in Transit and at Rest
    9. Security Controls
    10. Multi-Factor Authentication (MFA)
    11. Monitoring and Breach Protocols
    12. Your IP is Yours, Forever
  113. Streamlining the A&D industry – it’s about time.
  114. Recognized for Excellence in Design Software.
    1. Recognized for excellence in design software
    2. Master your time, profits, and creative vision with Programa
    3. Why attend this US focused Programa webinar?
    4. Template mastery: your secret weapon for scalability
    5. How to create your project management ecosystem
    6. Packaged design service: Transform how clients see your value
    7. The power of a Product Library
    8. Project template showcase: the design package
    9. Programa: Powerful tools
    10. Trends You Can’t Ignore in 2025
      1. What is the ‘Hidden’ Status?
      2. Use Case: Building a Custom Product
      3. Simplifying Financials with Hidden Status
      4. Reusing and Grouping Components
    11. All spots have been filled
    12. Wish there was a way to grow sales and better connect with clients?
    13. Why Does This Matter To Me As A Brand / Supplier?
    14. What Does That Translate To?
  115. How Does the Trade Portal Work?
  116. <strong>How Will It Solve My Problems?</strong>
    1. What does the Trade Portal Offer?
    2. What will it be like day to day?
    3. The Trade Portal Advantage
Reading: Unlocking Market Potential, Sell Your Brand To Architects and Interior Design Professionals
Try Programa for free with a 7 day trial

Try Programa for free with a 7 day trial

Join the world’s best studios

In the competitive landscape of architecture and interior design, traditional sales strategies often fail to make an impact. This is where Programa steps in, revolutionizing the way brands connect with industry professionals. As of March 2024, Programa's innovative approach has changed the game for suppliers and brands looking to penetrate the market more effectively.