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Unlocking Market Potential

Sell Your Brand To Architects and Interior Design Professionals
Programa
Updated: 20 March 2024
Know your numbers. Instant insights into monthly leads, total leads, and lead value—all in one place.
Know your numbers. Instant insights into monthly leads, total leads, and lead value—all in one place.

Wish there was a way to grow sales and better connect with clients?

90% of Architects and Interior Designers research products online before specifying. Programa For Brands will help showcase your products in front of the right decision-maker, at the right time.

With your products and details accessible at the right time, you can develop relationships with your clients and spend less time managing admin and chasing.

Your day-to-day will not get lost in admin, this will mean more leads and more time to build lasting relationships.

One platform, all conversations. Seamlessly engage with designers directly within Programa.
One platform, all conversations. Seamlessly engage with designers directly within Programa.

Why Does This Matter To Me As A Brand / Supplier?

In a sector as nuanced as architecture and interior design, the conventional sales funnel often falls short. Programa’s approach streamlines this intricate landscape. With $850 million in total product value specified and a vibrant community of 90k active architects and interior designers, we focus on quality over quantity.

Programa has rapidly expanded to a global user base, overseeing more than 25,000 active projects. The outcome? A curated ecosystem where your brand’s exceptional design aligns seamlessly with market demand.

 

What Does That Translate To?

No more advertising with intangible results

  • $2.2b in total product value have been added to Programa Schedules.

Hitting a peak and struggling to grow a reputation among decision-makers?

  • 20+ sessions per average active A&D pro every day.

Form a strategic partnership with influential tastemakers

  • 41k+ leads per month, growing by 3% each month for all suppliers.

Effectively penetrate new markets and increase your market share

  • 1.2M products have been specified by designers on Programa.
Stay in the loop. Real-time notifications every time your product is specified, right in Programa.
Stay in the loop. Real-time notifications every time your product is specified, right in Programa.

How Does the Trade Portal Work?

Why sign up to the Programa Trade Portal?

Eliminate guesswork and enhance your sales funnel reach through Programa’s Trade Portal. Functioning as an intermediary, it introduces your brand to high-intent design studios ensuring a streamlined transaction process.

How Will It Solve My Problems?

  • Transparency: Understand where every lead is in the sales funnel.
  • Client Growth: Target high-intent leads and convert them to loyal clients.
  • Brand Visibility: Get your products in front of the right audience, and reduce your marketing investment and effort.
Inside the Curatorial House: Tyler Aspen Edmonds brings vision to life with handpicked pieces, all specified in Programa.
Inside the Curatorial House: Tyler Aspen Edmonds brings vision to life with handpicked pieces, all specified in Programa.

What does the Trade Portal Offer?

  • Streamline operations, effectively cutting costs.
  • List your products, manage your sales funnels, and receive real-time notifications on quotes, enquiries, and purchase orders, all in one unified platform. No need for a complicated multi-tool setup.
  • With 28% of products entered into a designer’s schedule getting ordered in just an average of two weeks, your sales pipeline is much more transparent.

What will it be like day to day?

  • Real-time updates: No more slogging through emails to gauge client interest.
  • E-commerce Integration: Seamlessly sync your Shopify or WooCommerce products.
  • Client Management: Centralised data on quotes, purchase orders, and enquiries.
Access to the professionals in the Industry: 41,000+ leads are being generated for brands on the Trade Portal each month.
Access to the professionals in the Industry: 41,000+ leads are being generated for brands on the Trade Portal each month.

The Trade Portal Advantage

Be a part of our industry leaders, who are helping to transform the way we work in the design industry.

Apply To Join The Trade Portal

Register Your Brand Today

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Table of contents
  1. Challenges Faced by Designers in Procurement
  2. How designers can use Procurement Hub
  3. Built by and for designers
  4. Interior Design Software For Professional Interior Designers
  5. Recognising the Impact of Mood Boards in Design
  6. Elevate Your Mood Board Creation and Collaboration
  7. Leveraging Programa’s Pinboards Throughout the Project
  8. Based in Sydney, YSG is a multi-disciplinary practice trailblazing architectural builds and interior design across the residential, commercial, and hospitality sectors. The studio charges spaces with atmospheric potency, staging, and storytelling driving their narrative process. With bold concepts and resourceful details, YSG's projects hopefully stir the soul and spark an emotive drive to feel one's best self within them.
  9. Methods for Calculating Fees
  10. Which Method Will Work For Your Studio?
  11. A Designers Responsibility
  12. The impracticalities of using generic software
  13. Enter Programa.
  14. Remove unnecessary stress and double handling with Programa:
  15. Beanbags: Where Comfort Meets Elegance
  16. Serving Trays: Functional Elegance
  17. Lights: Illuminating Ambiance
  18. The Complexities of Residential Interior Design
  19. Client Connectivity: Crafting Relationships and Spaces
  20. Project Prowess: Managing the Symphony of Tasks
  21. Materials Mastery: Sourcing, Selection, and Inventory
    1. Pinboards: Your Creative Oasis
    2. Financial Finesse: The Art of Business Management
    3. Embark on Your Programa Journey Today
    4. Studio WIP
    5. What else is new?
    6. What’s coming in February?
    7. With Programa’s Purchase Orders, you can:
    8. 2022
    9. 2023
    10. Purchase Orders
    11. Client Dashboard
    12. What’s next?
    13. About Programa’s Privacy Policy
    14. What information does Programa collect?
      1.  
      2. Information Provided to Programa
      3. Information Collected Automatically
      4. E-mail and Other Communications
      5. Sharing Information
      6. Security
      7. Right to Erasure
      8. Programa Interior Design Software: A Comprehensive Project Management and Collaboration Solution for Architects and Interior Designers
      9. User-friendly Interface and Tools for Seamless Project Management
    15. Why Invest in a Design Process?
    16. Crafting Your Unique Process
    17. Unlock Your Potential with The Design Coach
      1. <strong>Why is a process important?</strong>
      2. <strong>What Process is Best?</strong>
      3. <strong>The Process for Creating a Design Process</strong>
      4. Explore our latest ‘Made with Programa’ as Shona McElroy of SMAC Studio discusses “Introspection,” detailing the challenges, workflow, and the pivotal role Programa played from concept to completion.
      5. Creating spaces seamlessly, blending style and comfort is nothing short of an art form.
      6. Whether you’re designing a residential home, a commercial space, or a public area, SACKit® ‘s products provide a perfect canvas for architects and designers to express their creativity.
      7. These are not just furnishings; they are statements of design excellence.
    18. What is Transparency?
      1. 1. Design Fees
      2. 2. Margins on Product
      3. 3. Managing Budgets and Timelines
    19. What are the benefits?
    20. Getting Started
    21. Q3 Product Update
    22. The world’s best scheduling software gets even better.
    23. The All-new Web Clipper
    24. Other Improvements
    25. <strong>Meet Brightgreen’s MINI Collection: When Less, Meets More</strong>
    26. <strong>Revolutionise Your Lighting Design and Layouts</strong>
      1. <a href="https://brightgreen.com/sample-case-request?utm_source=Programa-EDM&utm_medium=Meet+Brightgreen%E2%80%99s+MINI+Collection%3A+When+Less%2C+Meets+More&utm_campaign=Mini+Collection" target="_blank">Fill out this quick form, and we’ll send the pocket-sized party to your doorstep.</a>
    27. Wish there was a way to grow sales and better connect with clients?
    28. Why Does This Matter To Me As A Brand / Supplier?
    29. What Does That Translate To?
  22. How Does the Trade Portal Work?
  23. <strong>How Will It Solve My Problems?</strong>
    1. What does the Trade Portal Offer?
    2. What will it be like day to day?
    3. The Trade Portal Advantage
  • Editorial
  • Interiors
Reading: Unlocking Market Potential, Sell Your Brand To Architects and Interior Design Professionals
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Try Programa for free with a 7 day trial

Join the world’s best studios

In the competitive landscape of architecture and interior design, traditional sales strategies often fail to make an impact. This is where Programa steps in, revolutionizing the way brands connect with industry professionals. As of March 2024, Programa's innovative approach has changed the game for suppliers and brands looking to penetrate the market more effectively.