It is a universal signature across every channel and the most immediate representation of our company, people, and brand. Refer to the guidelines below for proper usage. If you have any questions, please contact our team.
Our logo lockup consists of two elements: the Programa ‘P’ symbol and its wordmark. Both elements must be used together to effectively communicate the Programa brand.
Always ensure the Programa logo has ample breathing room. Use a single circle from the ‘P’ symbol to measure space on all sides. Follow the process below for proper application.
Establishing a minimum size ensures that the logo’s impact and legibility are maintained. Given the higher resolution in print (300dpi) versus screen (72dpi), the logo can be smaller in print without losing quality.
The Programa logo appears in black or white, depending on the background color. Both versions work well across various applications, ensuring versatility and consistency.
The Programa logo appears in white when layered over image-based assets. To ensure clarity, apply a 30% black (#000000) overlay where necessary.
When placing the Programa logo on an asset, follow these guidelines:
