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Unlocking Market Potential

Sell Your Brand To Architects and Interior Design Professionals
Programa
Programa
Updated: 03 July 2024
Know your numbers. Instant insights into monthly leads, total leads, and lead value—all in one place.
Know your numbers. Instant insights into monthly leads, total leads, and lead value—all in one place.

Wish there was a way to grow sales and better connect with clients?

90% of Architects and Interior Designers research products online before specifying. Programa For Brands will help showcase your products in front of the right decision-maker, at the right time.

With your products and details accessible at the right time, you can develop relationships with your clients and spend less time managing admin and chasing.

Your day-to-day will not get lost in admin, this will mean more leads and more time to build lasting relationships.

One platform, all conversations. Seamlessly engage with designers directly within Programa.
One platform, all conversations. Seamlessly engage with designers directly within Programa.

Why Does This Matter To Me As A Brand / Supplier?

In a sector as nuanced as architecture and interior design, the conventional sales funnel often falls short. Programa’s approach streamlines this intricate landscape. With $850 million in total product value specified and a vibrant community of 90k active architects and interior designers, we focus on quality over quantity.

Programa has rapidly expanded to a global user base, overseeing more than 25,000 active projects. The outcome? A curated ecosystem where your brand’s exceptional design aligns seamlessly with market demand.

 

What Does That Translate To?

No more advertising with intangible results

  • $2.2b in total product value have been added to Programa Schedules.

Hitting a peak and struggling to grow a reputation among decision-makers?

  • 20+ sessions per average active A&D pro every day.

Form a strategic partnership with influential tastemakers

  • 41k+ leads per month, growing by 3% each month for all suppliers.

Effectively penetrate new markets and increase your market share

  • 1.2M products have been specified by designers on Programa.
Stay in the loop. Real-time notifications every time your product is specified, right in Programa.
Stay in the loop. Real-time notifications every time your product is specified, right in Programa.

How Does the Trade Portal Work?

Why sign up to the Programa Trade Portal?

Eliminate guesswork and enhance your sales funnel reach through Programa’s Trade Portal. Functioning as an intermediary, it introduces your brand to high-intent design studios ensuring a streamlined transaction process.

How Will It Solve My Problems?

  • Transparency: Understand where every lead is in the sales funnel.
  • Client Growth: Target high-intent leads and convert them to loyal clients.
  • Brand Visibility: Get your products in front of the right audience, and reduce your marketing investment and effort.
Inside the Curatorial House: Tyler Aspen Edmonds brings vision to life with handpicked pieces, all specified in Programa.
Inside the Curatorial House: Tyler Aspen Edmonds brings vision to life with handpicked pieces, all specified in Programa.

What does the Trade Portal Offer?

  • Streamline operations, effectively cutting costs.
  • List your products, manage your sales funnels, and receive real-time notifications on quotes, enquiries, and purchase orders, all in one unified platform. No need for a complicated multi-tool setup.
  • With 28% of products entered into a designer’s schedule getting ordered in just an average of two weeks, your sales pipeline is much more transparent.

What will it be like day to day?

  • Real-time updates: No more slogging through emails to gauge client interest.
  • E-commerce Integration: Seamlessly sync your Shopify or WooCommerce products.
  • Client Management: Centralised data on quotes, purchase orders, and enquiries.
Access to the professionals in the Industry: 41,000+ leads are being generated for brands on the Trade Portal each month.
Access to the professionals in the Industry: 41,000+ leads are being generated for brands on the Trade Portal each month.

The Trade Portal Advantage

Be a part of our industry leaders, who are helping to transform the way we work in the design industry.

Apply To Join The Trade Portal

Register Your Brand Today

Table of contents
  1. Trends You Can’t Ignore in 2025
  2. 1. The Importance of a Strong Digital Presence
  3. 2. Leveraging Social Media Engagement
  4. 3. Implementing SEO Optimization Techniques
  5. 4. Offering Virtual Consultations and Collaborating with Others in the Industry
  6. 5. Showcasing a Diverse Portfolio and Staying Ahead with Future Trends in Client Engagement Strategies
  7. Embracing the Evolution of Marketing for Interior Designers in 2025 and Beyond!
    1. What is an Interior Design Quotation?
    2. Key Components of an Interior Design Quotation
    3. Interior Design Quotation Format and Free Template
    4. How Do You Create an Interior Design Quotation Quickly & Easily?
    5. Beyond the Proposal: Invoicing with Programa
    6. Start Your Project Proposals with Programa
    7. Interior Design Software For Professional Interior Designers
    8. Recognising the Impact of Mood Boards in Design
    9. Elevate Your Mood Board Creation and Collaboration
    10. Leveraging Programa’s Pinboards Throughout the Project
    11. How Tyler Aspen Edmonds Did It
    12. The Programa Advantage
    13. The Trade Portal Advantage
      1. What is the ‘Hidden’ Status?
      2. Use Case: Building a Custom Product
      3. Simplifying Financials with Hidden Status
      4. Reusing and Grouping Components
    14. What is a Spec Sheet?
    15. The Power of Programa
    16. Flexible Design Features
    17. Ease of Use
    18. Cost Savings
    19. Increased Productivity
    20. The Complexities of Residential Interior Design
    21. Client Connectivity: Crafting Relationships and Spaces
    22. Project Prowess: Managing the Symphony of Tasks
  8. Materials Mastery: Sourcing, Selection, and Inventory
    1. Pinboards: Your Creative Oasis
    2. Financial Finesse: The Art of Business Management
    3. Embark on Your Programa Journey Today
    4. Board View:
    5. List View:
    6. Timeline View:
    7. Seamless Integration for Holistic Project Management
    8. Goodbye Fragmented Financial Management
    9. Build Connected and Efficient Processes<br />
    10. Meet The Programa x QuickBooks Integration<br />
      1. The Challenge of Traditional FF&E Scheduling
      2. Programa’s Specification & FF&E Solution
      3. Step-by-Step: Creating Your First FF&E Schedule
      4. Best Practices for Flawless Specs
      5. Real-World Impact
      6. Next Steps
    11. 14 August 2024
    12. 12 August 2024
    13. 13 August 2024
    14. 07 August 2024
    15. 08 August 2024
    16. 09 August 2024
    17. 05 August 2024
    18. 01 August 2024
    19. Studio WIP
    20. What else is new?
    21. What’s coming in February?
    22. Why Use Interior Design Client Proposal Templates?
    23. Key Components of an Interior Design Presentation Template
    24. Conclusion
    25. Designed for Designers
    26. Dedicated In-House Design Team
    27. A Commitment to Progress and Trust
    28. Discover the New Outdoor Range
    29. Start Sourcing GlobeWest Today
    30. Client Dashboards: Connecting Designers and Clients Globally
    31. Product Approvals: Streamlining Feedback and Collaboration
    32. Experience the Future of Design Communication with Programa
    33. Addressing the Need for Flexible Project Management in a Global Context
    34. The Solution
    35. The Result
    36. Interior Design & Architecture Software For Professional Interior Designers & Architects
    37. Getting Started Dashboard
    38. Schedules
    39. Client Dashboard
    40. Web Clipper
    41. Pinboards
    42. Project Management
    43. Invoicing
    44. Address Book
    45. Trade Portal
      1. Task Management
      2. Phases
      3. Dynamic Views
      4. Prepare your Studio
      5. Key Changes
      6. Detailed Steps for Current Studio WIP Users
      7. Future Releases
      8. Support
      9. Programa Interior Design Software: A Comprehensive Project Management and Collaboration Solution for Architects and Interior Designers
      10. User-friendly Interface and Tools for Seamless Project Management
      11. Getting Started with Shared Invoices
      12. Real-World Applications for Designers and Architects
      13. Key Benefits of the Shared Invoices Update
      14. Tasks: The Building Blocks of Effortless Studio Management
      15. Phases: Your Project's Roadmap to Success
      16. The Magic of Combining Tasks and Phases
      17. Getting Started is a Breeze
  9. Offering Virtual Consultations and Collaborating with Others in the Industry
  10. Showcasing a Diverse Portfolio and Staying Ahead with Future Trends in Client Engagement Strategies
    1. Schedules: Organized and Up-to-Date Project Tracking
      1. Benefits:
    2. Pinboards: Visual Inspiration and Design Curation
    3. Canva Sharing: Collaborative and Seamless Presentation Integration
    4. Invoices: Simplified Financial Management and Transparency
    5. Client Dashboard Controls: Complete Access Management at Your Fingertips
      1. How the Client Dashboard Transforms Your Workflow
      2. Benefits of the Update
    6. Our new release puts the Pro, in Programa.
    7. For Designers
    8. For Brands
    9. What’s Next?
    10. The Issue
    11. Latest Updates
      1. Features
      2. Integrations & Sharing
      3. Upgrades
      4. Why AKI chose Programa
      5. Why the Trade Portal matters
      6. A streamlined process, from inspiration to installation
      7. Start sourcing on the <a href="https://app.programa.design/trade_portal/main" target="_blank">Trade Portal</a>
  11. Essential Project Management Tips for Interior Designers
  12. 2. Develop a Detailed Project Plan
  13. 3. Use the Right Project Management Tools
  14. 4. Maintain Open Communication
  15. 5. Monitor Budgets Closely
  16. 6. Prioritize Time Management
  17. Conclusion: The Path to Successful Interior Design Projects
    1. 14 May 2024
    2. 09 May 2024
    3. 03 May 2024
    4. 02 May 2024
  18. Support for ASID (American Society for Interior Design) members
    1. Welcome Back!
    2. 06 January 2025
    3. What is FF&E in Interior Design?
    4. Why is FF&E Management Crucial?
    5. How Programa is Changing the FF&E Interior Design Software Game
    6. Why Programa Stands Out from Other FF&E Interior Design Software
    7. The Future of Interior Design with Programa
  19. Interior Design Approvals and Client Communication
    1. Why Winning Work Matters for Interior Designers
    2. The Benefits of CRM Software for Interior Designers
    3. Using Project Management Tools as a CRM
    4. Outcome
    5. A Note from Zoe
    6. Join the Future of Design
      1. Creating spaces seamlessly, blending style and comfort is nothing short of an art form.
    7. Beanbags: Where Comfort Meets Elegance
    8. Serving Trays: Functional Elegance
    9. Lights: Illuminating Ambiance
      1. Whether you’re designing a residential home, a commercial space, or a public area, SACKit® ‘s products provide a perfect canvas for architects and designers to express their creativity.
      2. &nbsp;
      3. These are not just furnishings; they are statements of design excellence.
    10. What you’ll learn in this article:
      1. Price Is Positioning
      2. Strategic Pricing
      3. Profitability = Power
      4. Clarity Is Luxury
      5. Embodied Confidence = Energetic Alignment
      6. Your Next Move
      7. The Stone Gallery
  20. How to Connect with Your Ideal Clients
  21. Choosing the Right Marketing Channels
  22. How to Differentiate Yourself
  23. Leveraging Relationships to Stand Out
  24. How AI is revolutionising interior design workflows
  25. Real benefits for real interior design studios using AI
  26. AI in Interior design: From Concept to Implementation
  27. How Programa is Shaping the Future of Interior Design AI
  28. AI revolutionising interior design: The competitive advantage
  29. Interior designers, start embracing the future of AI now
    1. Client Portal
    2. Client Communication
    3. Rebranding
    4. Client Testimonial
    5. Software Solution
    6. Wish there was a way to grow sales and better connect with clients?
    7. Why Does This Matter To Me As A Brand / Supplier?
    8. What Does That Translate To?
  30. How Does the Trade Portal Work?
  31. <strong>How Will It Solve My Problems?</strong>
    1. What does the Trade Portal Offer?
    2. What will it be like day to day?
Reading: Unlocking Market Potential, Sell Your Brand To Architects and Interior Design Professionals
Try Programa for free with a 7 day trial

Try Programa for free with a 7 day trial

Join the world’s best studios

In the competitive landscape of architecture and interior design, traditional sales strategies often fail to make an impact. This is where Programa steps in, revolutionizing the way brands connect with industry professionals. As of March 2024, Programa's innovative approach has changed the game for suppliers and brands looking to penetrate the market more effectively.