Cult Design x Fredericia

New Partnership
Programa23 April 2024
Programa23 April 2024

Cult welcomes internationally renowned Danish brand, Fredericia.

Cult Design is thrilled to be in partnership with internationally renowned Danish design brand, Fredericia, completing Cult’s offering as one of the most comprehensive purveyors of Danish design in Australia.

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Spoke-Back Sofa by Børge Mogensen, Calmo Sofa by Hugo Passos, Piloti Table by Hugo Passos

The partnership has been in full effect from July 1, 2021 with the full collection available online, and arriving in showrooms across Australia and New Zealand in August.

Founded on the principles of exceptional craftsmanship, authentic design and luxurious materials, Fredericia manufactures extraordinary pieces of furniture that become more beautiful with age, making them treasured from one generation to the next.

Since its foundation in 1911, the family-owned company has built up a strong tradition of beautiful craftsmanship and innovative design, developed in close collaboration with a circle of internationally recognised designers.

By combining iconic designers like Børge Mogensen, Hans J. Wegner and Nanna Ditzel, and established names such as Jasper Morrison and Space Copenhagen with rising stars like Geckeler Michels and Hugo Passos, the collection of Modern Originals both celebrates and pays homage to Fredericia’s unique design philosophy.

Post Table by Cecilie Manz, J39 Chair by Børge Mogensen

"Danish design is part of Cult’s DNA and we have long been known for representing the best brands from across Scandinavia - from Fritz Hansen, to HAY, to Carl Hansen and Son. Fredericia is a welcomed addition to our portfolio, with its wide selection of contemporary classics by some of the most distinguished Danish masters.’ When I founded Cult 25 years ago, Erik Jørgensen was the first brand we represented. Our new partnership with Fredericia feels timely, given the brands recent acquisition of Erik Jørgensen. We are thrilled to have both design houses under one roof. Like Cult, Fredericia is a family-run business. We are proud to partner with a brand with such strong values, passion and heritage."


Over the last two decades, Cult has organically grown its collection of prominent design brands to represent a strong portfolio of 25+ of the world’s best brands across furniture, lighting and accessories, including its own Australian collection, nau.

For media enquiries please contact Ben Downey (

Swoon Chair Swivel Base by Space Copenhagen, Taro Table by Jasper Morrison
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In a monumental collaboration, Cult Design proudly announces its partnership with Fredericia, a globally acclaimed Danish design brand. With a legacy dating back to 1911, Fredericia epitomizes exquisite craftsmanship, authentic design, and premium materials. This partnership solidifies Cult Design's position as a leading purveyor of Danish design in Australia and New Zealand.

Since July 1, 2021, Cult Design has showcased Fredericia's full collection online, with products set to grace showrooms across Australia and New Zealand from August onwards. Fredericia's furniture pieces are not just functional; they age gracefully, becoming cherished heirlooms passed down through generations.

Rooted in a tradition of collaboration with renowned designers, Fredericia's portfolio boasts iconic names like Børge Mogensen, Hans J. Wegner, and Nanna Ditzel, alongside contemporary talents such as Jasper Morrison and Space Copenhagen. This diverse ensemble celebrates Fredericia's unique design philosophy and legacy of innovation.

At Cult Design, Danish design is more than a trend; it's part of our DNA. With Fredericia joining our esteemed roster of Scandinavian brands, including Fritz Hansen, HAY, and Carl Hansen and Son, we continue our commitment to curating the finest designs from the region. Fredericia's acquisition of Erik Jørgensen, a brand deeply rooted in Cult's history, further strengthens our partnership.

As a family-run business, Cult Design resonates with Fredericia's values of heritage, passion, and integrity. For over 25 years, we've nurtured relationships with over 25 of the world's premier design brands, including our own Australian collection, nau. This collaboration with Fredericia marks a significant milestone in our journey, enriching our offerings with timeless pieces that embody the essence of Danish design excellence.

Explore our curated selection of Fredericia's Modern Originals, now available online and in our showrooms. Join us in celebrating the union of two design powerhouses, dedicated to bringing exceptional craftsmanship and authentic design to discerning homes and spaces worldwide.