Cult welcomes internationally renowned Danish brand, Fredericia.
Cult Design x Fredericia
New Partnership
Programa06 June 2024
“Cult Design is thrilled to be in partnership with internationally renowned Danish design brand, Fredericia, completing Cult’s offering as one of the most comprehensive purveyors of Danish design in Australia.”
The partnership has been in full effect from July 1, 2021 with the full collection available online, and arriving in showrooms across Australia and New Zealand in August.
Founded on the principles of exceptional craftsmanship, authentic design and luxurious materials, Fredericia manufactures extraordinary pieces of furniture that become more beautiful with age, making them treasured from one generation to the next.
Since its foundation in 1911, the family-owned company has built up a strong tradition of beautiful craftsmanship and innovative design, developed in close collaboration with a circle of internationally recognised designers.
By combining iconic designers like Børge Mogensen, Hans J. Wegner and Nanna Ditzel, and established names such as Jasper Morrison and Space Copenhagen with rising stars like Geckeler Michels and Hugo Passos, the collection of Modern Originals both celebrates and pays homage to Fredericia’s unique design philosophy.
"Danish design is part of Cult’s DNA and we have long been known for representing the best brands from across Scandinavia - from Fritz Hansen, to HAY, to Carl Hansen and Son. Fredericia is a welcomed addition to our portfolio, with its wide selection of contemporary classics by some of the most distinguished Danish masters.’ When I founded Cult 25 years ago, Erik Jørgensen was the first brand we represented. Our new partnership with Fredericia feels timely, given the brands recent acquisition of Erik Jørgensen. We are thrilled to have both design houses under one roof. Like Cult, Fredericia is a family-run business. We are proud to partner with a brand with such strong values, passion and heritage."
RICHARD MUNAO, CULT FOUNDER AND MANAGING DIRECTOR
Over the last two decades, Cult has organically grown its collection of prominent design brands to represent a strong portfolio of 25+ of the world’s best brands across furniture, lighting and accessories, including its own Australian collection, nau.
For media enquiries please contact Ben Downey (ben@cultdesign.com.au).
