Day 1: Time, profits & creative vision
Time, profits, and a little bit of chaos
We kicked off Day 1 of Neocon with a packed workshop in partnership with ASID. What started as a session on internal systems quickly turned into a bigger conversation about what it means to run a creative practice in 2025.
Designers talked about feeling pulled in every direction - emails, client edits, spreadsheets, back-and-forth approvals - and how hard it can be to maintain clarity (and margins) once projects get busy.
But there was momentum, too.
The Client Dashboard caught attention fast - especially the idea of letting clients in just enough to stay informed, without handing over the whole kitchen sink. There were lots of questions about access levels, and even more about live-sharing selections, images, and documents in a way that’s professional, not messy.
The Add from URL feature was another hit. It clicked immediately: “Oh wow, you mean I don’t have to copy-paste specs from product pages anymore?” Designers saw it as a practical fix for something they’d just accepted as a time suck.
And the Canva integration? Total win. Live syncing between platforms just makes sense, especially when moodboards and visuals are changing on the fly.
More tomorrow. Stay tuned.
