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Trends You Can’t Ignore in 2025

Marketing for Interior Designers
Sebastian Gebhardi, Market Your Architecture
Sebastian Gebhardi, Market Your Architecture
Updated: 27 March 2025

What you’ll learn in this article:

Want to attract more clients and grow your interior design business in 2025? This article breaks down the latest marketing trends, from dominating Google search results to leveraging social media and content marketing to build a brand that stands out. You’ll discover actionable strategies to get your name in front of the right clients and create a marketing plan that works.

Sebastian Gebhardi & Ladina Schöpf
Sebastian Gebhardi & Ladina Schöpf

Over the years, as one of the co-founders of Market Your Architecture, I’ve had the privilege of helping hundreds of interior designers and architects take control of their marketing, elevate their online presence, and attract more clients.

And if there’s one thing I know, it’s this: 2025 is going to be a game-changer.

This year, the competition in interior design is heating up like never before. Standing out isn’t just about having a stunning portfolio or a few pretty Instagram posts.

It’s about creating a brand that your ideal clients can’t help but notice and trust.

In this article, I’m going to break down the most important trends, demystify the marketing myths holding you back, and show you what’s actually working in 2025.

Whether it’s dominating Google searches, leveraging social media to speak directly to your dream clients, or finally embracing the tools that make marketing easier, we’ll cover it all.

Marketing Your Interior Design Business
Nomad Loft by MKCA

Here’s what’s shaping the future of interior design marketing

46%

of Google searches

have local intent
87%

of interior designers

use social media for business
67%

of interior designers

now offer virtual consultations

Google is Still King

More people than ever are searching for designers online, with 46% of Google searches having local intent. If your name isn’t popping up in the top results, someone else’s is.

Pro Tip: Local SEO isn’t optional. Make sure your site is optimized so clients near you can find you when they need you most.


Social Media as a Client Magnet (Not a Popularity Contest)

While 87% of interior designers use social media for business, far too many focus on impressing their peers rather than their clients. Platforms like Instagram and Pinterest should work as your client-facing portfolio, not just a highlight reel for other designers.


The Rise of Virtual Design Services

Did you know 67% of interior designers now offer virtual consultations? Those who do are reaching 25% more clients across borders, time zones, and even continents. Virtual consultations aren’t just convenient - they’re a revenue booster.


Content Marketing = Consistent Leads

Blogs, case studies, and educational content might not be glamorous, but they’re powerful. Interior design firms that consistently publish blogs get 67% more leads than those that don’t.


Email Marketing’s ROI is Unbeatable

For every dollar spent, email marketing returns an average of $42—a no-brainer for staying in touch with leads and past clients.

marketing your interior design business
MKCA Office

Why Doing “The Boring Stuff” Pays Off

Let me be real with you: it’s tempting to focus on flashy marketing tactics, but the magic happens when you focus on the “boring” stuff:

  • Making sure your website is fast, mobile-friendly, and easy to navigate. (Remember: 40% of users will leave your site for a competitor after a bad mobile experience!)
  • Showing up on Google where clients are actively searching for services like yours.
  • Building trust through case studies, testimonials, and meaningful content.

All of this works because it meets your clients where they are: searching, scrolling, and researching their dream designer online.

FAQs

A strong digital presence is essential for interior designers as it enhances brand visibility and attracts potential clients. A visually appealing, mobile-friendly website showcases your unique style and serves as a platform for high-quality images and compelling service descriptions that capture attention.

Social media platforms like Instagram and Pinterest are vital for interior designers. Instagram allows sharing personal and behind-the-scenes content that resonates with audiences, while Pinterest helps showcase portfolios and drive traffic to websites. Engaging with followers through interactive posts enhances visibility.

SEO is crucial for improving online visibility. Implementing effective SEO strategies, such as keyword integration and crafting compelling meta descriptions, helps attract targeted clients. This ensures that your content is easily discoverable by those seeking interior design services.

Virtual consultations allow interior designers to reach a broader audience and accommodate remote clients' needs conveniently. Utilizing tools and platforms designed for effective virtual meetings ensures a seamless experience, making it easier to connect with clients regardless of location.

Demonstrating versatility through a curated project portfolio is vital in appealing to different client preferences. A diverse portfolio not only highlights various design styles but also engages audiences through innovative content such as polls or quizzes on social media platforms.

Interior designers should embrace the evolution of marketing strategies by adopting current trends discussed throughout the article. Focusing on building brand awareness effectively will help attract more clients as the industry continues to evolve towards new engagement methods in 2025 and beyond.

Table of contents
  1. 12 July 2024
  2. 09 July 2024
  3. 05 July 2024
  4. 04 July 2024
  5. 02 July 2024
  6. 01 July 2024
  7. Interior Design Approvals and Client Communication
    1. The Significance of Client Communication in Interior Design
    2. Key Features of Programa’s Interior Design Approval Tools
    3. Benefits of Using Programa’s Interior Design Approval Tools
    4. Practical Applications of Programa’s Interior Design Approval Tools
    5. Conclusion
    6. Interior Design Software For Professional Interior Designers
    7. What you’ll learn in this article:
      1. Price Is Positioning
      2. Strategic Pricing
      3. Profitability = Power
      4. Clarity Is Luxury
      5. Embodied Confidence = Energetic Alignment
      6. Your Next Move
      7. Programa Interior Design Software: A Comprehensive Project Management and Collaboration Solution for Architects and Interior Designers
      8. User-friendly Interface and Tools for Seamless Project Management
    8. Why Don’t Spreadsheets Suit The Needs Of Interior Designers?
    9. Enter Programa
    10. Clear and Precise Presentations
    11. Easier Management of Data
    12. Exports That Work The Way You Do
      1. Tasks: The Building Blocks of Effortless Studio Management
      2. Phases: Your Project's Roadmap to Success
      3. The Magic of Combining Tasks and Phases
      4. Getting Started is a Breeze
    13. The Issue
    14. The Result
    15. The Solution
    16. Latest Updates
    17. 29 April 2024
    18. 24 April 2024
    19. 22 April 2024
  8. 16 April 2024
  9. 15 April 2024
  10. Other updates
  11. 11 April 2024
    1. Highlight
    2. Other fixes
    3. Interior Design & Architecture Software For Professional Interior Designers & Architects
    4. 30 May 2024
    5. 27 May 2024
    6. 24 May 2024
    7. 23 May 2024
    8. 16 May 2024
    9. Setting Clear Expectations and Boundaries
    10. Professionalism in Operations and Contracts
    11. Managing Finances and Discounting
    12. Handling Product Purchasing and Trade Pricing
    13. Protecting Relationships
    14. Keep it Professional
    15. Design Fees & Discounting
    16. Product Purchasing & Trade Pricing
      1. Features
      2. Integrations & Sharing
      3. Upgrades
    17. What’s New?
    18. Why Change?
    19. Key Enhancements
    20. Information about the Programa Terms of Service
      1. 1. Account Terms
      2. 2. Account Activation
      3. 3. Programa Rights
      4. 4. Your Responsibilities
      5. 5. Payment of Fees and Taxes
      6. 6. Confidentiality
      7. 7. Limitation of Liability and Indemnification
      8. 8. Intellectual Property and Your Materials
      9. 9. Additional Services - Programa In App Communication Tools<br />
      10. 10. Third Party Services and Integrations
      11. 11. Beta Services
      12. 12. Feedback and Reviews
      13. 13. Takedown Procedure
      14. 14. Privacy and Data Protection
      15. 15. Programa Contracting Party
      16. 16. Term and Termination
      17. 17. Modifications
      18. 18. General Conditions
    21. <strong>Contact Support</strong>
      1. What is the ‘Hidden’ Status?
      2. Use Case: Building a Custom Product
      3. Simplifying Financials with Hidden Status
      4. Reusing and Grouping Components
  12. Programa Invoices
  13. Streamlining the A&D industry – it’s about time.
  14. Recognized for Excellence in Design Software.
    1. Seamless Integration with Product Library
    2. Tailored PDF Exports
    3. Intuitive Schedule Navigation
    4. 30 September 2024
    5. 25 September 2024
    6. 20 September 2024
    7. 19 September 2024
    8. 17 September 2024
    9. Programa and ASID empower interior designers with cutting-edge project management tools
  15. Enhancing the Design Process with Programa and ASID
  16. Exclusive Webinar for ASID Members
  17. Key Benefits of the Programa and ASID Partnership
    1. About Programa
    2. About the American Society of Interior Designers (ASID)
    3. Take advantage of the Programa and ASID Partnership now
    4. Key Benefits:
    5. 13 September 2024
    6. 11 September 2024
    7. 06 September 2024
    8. 05 September 2024
    9. 03 September 2024
    10. 02 September 2024
  18. About March Twice Interiors
    1. Information about the Programa Payments Service
    2. The Programa Payments Service
    3. Getting or Activating a Payments Services Account
    4. Processing Transactions and Receiving Your Funds
    5. <strong>Termination and Other General Legal Terms</strong>
    6. Trends You Can’t Ignore in 2025
  • Interior Design
Reading: Trends You Can’t Ignore, Marketing for Interior Designers
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