Google is Still King
More people than ever are searching for designers online, with 46% of Google searches having local intent. If your name isn’t popping up in the top results, someone else’s is.
Pro Tip: Local SEO isn’t optional. Make sure your site is optimized so clients near you can find you when they need you most.
Social Media as a Client Magnet (Not a Popularity Contest)
While 87% of interior designers use social media for business, far too many focus on impressing their peers rather than their clients. Platforms like Instagram and Pinterest should work as your client-facing portfolio, not just a highlight reel for other designers.
The Rise of Virtual Design Services
Did you know 67% of interior designers now offer virtual consultations? Those who do are reaching 25% more clients across borders, time zones, and even continents. Virtual consultations aren’t just convenient - they’re a revenue booster.
Content Marketing = Consistent Leads
Blogs, case studies, and educational content might not be glamorous, but they’re powerful. Interior design firms that consistently publish blogs get 67% more leads than those that don’t.
Email Marketing’s ROI is Unbeatable
For every dollar spent, email marketing returns an average of $42—a no-brainer for staying in touch with leads and past clients.