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Trends You Can’t Ignore in 2025

Marketing for Interior Designers
Sebastian Gebhardi, Market Your Architecture
Sebastian Gebhardi, Market Your Architecture
Updated: 27 March 2025

What you’ll learn in this article:

Want to attract more clients and grow your interior design business in 2025? This article breaks down the latest marketing trends, from dominating Google search results to leveraging social media and content marketing to build a brand that stands out. You’ll discover actionable strategies to get your name in front of the right clients and create a marketing plan that works.

Sebastian Gebhardi & Ladina Schöpf
Sebastian Gebhardi & Ladina Schöpf

Over the years, as one of the co-founders of Market Your Architecture, I’ve had the privilege of helping hundreds of interior designers and architects take control of their marketing, elevate their online presence, and attract more clients.

And if there’s one thing I know, it’s this: 2025 is going to be a game-changer.

This year, the competition in interior design is heating up like never before. Standing out isn’t just about having a stunning portfolio or a few pretty Instagram posts.

It’s about creating a brand that your ideal clients can’t help but notice and trust.

In this article, I’m going to break down the most important trends, demystify the marketing myths holding you back, and show you what’s actually working in 2025.

Whether it’s dominating Google searches, leveraging social media to speak directly to your dream clients, or finally embracing the tools that make marketing easier, we’ll cover it all.

Marketing Your Interior Design Business
Nomad Loft by MKCA

Here’s what’s shaping the future of interior design marketing

46%

of Google searches

have local intent
87%

of interior designers

use social media for business
67%

of interior designers

now offer virtual consultations

Google is Still King

More people than ever are searching for designers online, with 46% of Google searches having local intent. If your name isn’t popping up in the top results, someone else’s is.

Pro Tip: Local SEO isn’t optional. Make sure your site is optimized so clients near you can find you when they need you most.


Social Media as a Client Magnet (Not a Popularity Contest)

While 87% of interior designers use social media for business, far too many focus on impressing their peers rather than their clients. Platforms like Instagram and Pinterest should work as your client-facing portfolio, not just a highlight reel for other designers.


The Rise of Virtual Design Services

Did you know 67% of interior designers now offer virtual consultations? Those who do are reaching 25% more clients across borders, time zones, and even continents. Virtual consultations aren’t just convenient - they’re a revenue booster.


Content Marketing = Consistent Leads

Blogs, case studies, and educational content might not be glamorous, but they’re powerful. Interior design firms that consistently publish blogs get 67% more leads than those that don’t.


Email Marketing’s ROI is Unbeatable

For every dollar spent, email marketing returns an average of $42—a no-brainer for staying in touch with leads and past clients.

marketing your interior design business
MKCA Office

Why Doing “The Boring Stuff” Pays Off

Let me be real with you: it’s tempting to focus on flashy marketing tactics, but the magic happens when you focus on the “boring” stuff:

  • Making sure your website is fast, mobile-friendly, and easy to navigate. (Remember: 40% of users will leave your site for a competitor after a bad mobile experience!)
  • Showing up on Google where clients are actively searching for services like yours.
  • Building trust through case studies, testimonials, and meaningful content.

All of this works because it meets your clients where they are: searching, scrolling, and researching their dream designer online.

FAQs

A strong digital presence is essential for interior designers as it enhances brand visibility and attracts potential clients. A visually appealing, mobile-friendly website showcases your unique style and serves as a platform for high-quality images and compelling service descriptions that capture attention.

Social media platforms like Instagram and Pinterest are vital for interior designers. Instagram allows sharing personal and behind-the-scenes content that resonates with audiences, while Pinterest helps showcase portfolios and drive traffic to websites. Engaging with followers through interactive posts enhances visibility.

SEO is crucial for improving online visibility. Implementing effective SEO strategies, such as keyword integration and crafting compelling meta descriptions, helps attract targeted clients. This ensures that your content is easily discoverable by those seeking interior design services.

Virtual consultations allow interior designers to reach a broader audience and accommodate remote clients' needs conveniently. Utilizing tools and platforms designed for effective virtual meetings ensures a seamless experience, making it easier to connect with clients regardless of location.

Demonstrating versatility through a curated project portfolio is vital in appealing to different client preferences. A diverse portfolio not only highlights various design styles but also engages audiences through innovative content such as polls or quizzes on social media platforms.

Interior designers should embrace the evolution of marketing strategies by adopting current trends discussed throughout the article. Focusing on building brand awareness effectively will help attract more clients as the industry continues to evolve towards new engagement methods in 2025 and beyond.

Table of contents
  1. 12 April 2025
  2. 9 April 2025
  3. 7 April 2025
  4. 3 April 2025
  5. 1 April 2025
  6. 28 March 2025
  7. 25 March 2025
  8. 20 March 2025
  9. 18 March 2025
  10. Welcome Back!
  11. 06 January 2025
  12. It's that time of year!
  13. 19 December 2024
  14. 17 December 2024
  15. 10 December 2024
  16. 09 December 2024
  17. 03 December 2024
  18. 28 November 2024
  19. 27 November 2024
  20. 26 November 2024
  21. 20 November 2024
  22. 19 November 2024
  23. 13 November 2024
  24. 08 November 2024
  25. 31 October 2024
  26. 30 October 2024
  27. 29 October 2024
  28. 24 October 2024
  29. 23 October 2024
  30. 22 October 2024
  31. 17 October 2024
  32. 15 October 2024
  33. 11 October 2024
  34. 10 October 2024
  35. 07 October 2024
  36. 03 October 2024
  37. 02 October 2024
  38. 30 September 2024
  39. 25 September 2024
  40. 20 September 2024
  41. 19 September 2024
  42. 17 September 2024
  43. 13 September 2024
  44. 11 September 2024
  45. 06 September 2024
  46. 05 September 2024
  47. 02 September 2024
  48. 30 August 2024
  49. 27 August 2024
  50. 22 August 2024
  51. 21 August 2024
  52. 20 August 2024
  53. 19 August 2024
  54. 16 August 2024
  55. 15 August 2024
  56. 14 August 2024
  57. 12 August 2024
  58. 13 August 2024
  59. 07 August 2024
  60. 08 August 2024
  61. 09 August 2024
  62. 05 August 2024
  63. 01 August 2024
  64. 31 July 2024
  65. 30 July 2024
  66. 29 July 2024
  67. 26 July 2024
  68. 23 July 2024
  69. 18 July 2024
  70. 12 July 2024
  71. 09 July 2024
  72. 05 July 2024
  73. 04 July 2024
  74. 02 July 2024
  75. 01 July 2024
  76. 26 June 2024
  77. 19 June 2024
  78. 18 June 2024
  79. 17 June 2024
  80. 13 June 2024
  81. 07 June 2024
  82. 06 June 2024
  83. 04 June 2024
  84. 30 May 2024
  85. 27 May 2024
  86. 24 May 2024
  87. 23 May 2024
  88. 16 May 2024
  89. 14 May 2024
  90. 09 May 2024
  91. 03 May 2024
  92. 02 May 2024
  93. 29 April 2024
  94. 24 April 2024
  95. 22 April 2024
  96. April 16 2024
  97. 15 April 2024
  98. Other updates
  99. 11 April 2024
  100. <strong>09 April 2024</strong>
    1. Interior Design & Architecture Software For Professional Interior Designers & Architects
    2. Interior Design Software For Professional Interior Designers
    3. Addressing the Need for Flexible Project Management in a Global Context
    4. The Solution
    5. The Result
    6. Key Benefits:
    7. The Complexities of Residential Interior Design
    8. Client Connectivity: Crafting Relationships and Spaces
    9. Project Prowess: Managing the Symphony of Tasks
  101. Materials Mastery: Sourcing, Selection, and Inventory
    1. Pinboards: Your Creative Oasis
    2. Financial Finesse: The Art of Business Management
    3. Embark on Your Programa Journey Today
    4. What is FF&E in Interior Design?
    5. Why is FF&E Management Crucial?
    6. How Programa is Changing the FF&E Interior Design Software Game
    7. Why Programa Stands Out from Other FF&E Interior Design Software
    8. The Future of Interior Design with Programa
    9. The Shortcomings of Conventional Tools for Interior Designers
    10. Breaking Away from Tradition with Programa
    11. From FF&E to beautiful client comms with Programa.
    12. Schedules Update:
    13. Client Dashboard & Brag Stats
    14. Pinboards Update
    15. Web Clipper Update
    16. On the Horizon
  102. What inspires your work, and how do you stay creatively motivated?
  103. What have been some of your favorite collaborations with big brands, and how did those partnerships come about?
  104. How did you land these partnerships - was it outreach, or did they come to you?
  105. As someone who is active on Instagram, how do you balance showcasing your work with building authentic connections with your audience?
  106. What has been the biggest challenge in marketing yourself, and how did you overcome it?
  107. You mentioned making content that's easy to produce - could you give an example of what that looks like in practice?
  108. If you had to name one type of content that's been easiest to stay consistent with, what would that be?
  109. What advice would you give to interior designers who are just starting out in marketing their businesses?
  110. What's next for your business? Are there any exciting projects or collaborations on the horizon?
    1. Studio WIP
    2. What else is new?
    3. What’s coming in February?
    4. 2022
    5. 2023
    6. Purchase Orders
    7. Client Dashboard
    8. What’s next?
      1. Information about how Programa uses Cookies
      2. What are cookies?
      3. How do we use cookies?
      4. Strictly Necessary Cookies
      5. Optional Cookies
      6. Options for managing cookies and interest-based ads
      7. Updates to this Policy
      8. How to contact us
    9. The Issue
    10. Seamless Integration with Product Library
    11. Tailored PDF Exports
    12. Intuitive Schedule Navigation
    13. The Trade Portal places your brand front and center before A&D professionals
    14. Your name in lights alongside some of the biggest in the industry
    15. Your dream clientele, actively procuring
    16. Working directly with Architects and Interior Designers
    17. Programa’s Trade Portal and high quality leads
      1. What’s New at Programa?
      2. Looking Ahead: Upcoming Features
      3. Pricing Update: Supporting Continuous Improvement
      4. Thank You for Being Part of the Programa Community
      5. Nickolas Gurtler Design Studio
      6. Workflow and Methodology
      7. Before Programa
      8. Impact of Programa
      9. Financial Tracking and FF&E Management
      10. The Stone Gallery
      11. Features
      12. Integrations & Sharing
      13. Upgrades
      14. We interviewed Interior Curator Tyler Aspen Edmonds, to understand how Programa aided in the completion of CURATORIAL HOUSE.
      15. Spreadsheets Weren’t Built for Interior Design
      16. Specification Simplified: Say Goodbye to Arduous Data Entry
      17. Always Up-to-Date: Live Schedules for Real-Time Collaboration
      18. Seamless Sharing and Client Communication
      19. Build Your Own Product Libraries
      20. Eliminate Stress with Real-Time Version Control
      21. Track, Manage, Deliver: Stay On Top of Your Projects
      22. Effortless Integration and Customization
      23. Join Thousands of Designers Transforming Their Workflows with Programa
      24. Key Features:
    18. Information about the Programa Terms of Service
      1. 1. Account Terms
      2. 2. Account Activation
      3. 3. Programa Rights
      4. 4. Your Responsibilities
      5. 5. Payment of Fees and Taxes
      6. 6. Confidentiality
      7. 7. Limitation of Liability and Indemnification
      8. 8. Intellectual Property and Your Materials
      9. 9. Additional Services - Programa In App Communication Tools<br />
      10. 10. Third Party Services and Integrations
      11. 11. Beta Services
      12. 12. Feedback and Reviews
      13. 13. Takedown Procedure
      14. 14. Privacy and Data Protection
      15. 15. Programa Contracting Party
      16. 16. Term and Termination
      17. 17. Modifications
      18. 18. General Conditions
    19. <strong>Contact Support</strong>
      1. Programa Interior Design Software: A Comprehensive Project Management and Collaboration Solution for Architects and Interior Designers
      2. User-friendly Interface and Tools for Seamless Project Management
  111. Programa Invoices
    1. What is an Interior Design Quotation?
    2. Key Components of an Interior Design Quotation
    3. Interior Design Quotation Format and Free Template
    4. How Do You Create an Interior Design Quotation Quickly & Easily?
    5. Beyond the Proposal: Invoicing with Programa
    6. Start Your Project Proposals with Programa
  112. Comprehensive Guide to Client Communication Software for Interior Designers
    1. The Importance of Effective Client Communication in Interior Design
      1. The Hidden Cost of Chaos
      2. Enter the Digital Design Revolution
      3. Master Your Design Universe
      4. Design Intelligence at Work
      5. The Feedback Doesn't Lie
      6. Beyond Organization: Empowering Creativity
      7. A Day in the Life with Programa
      8. The Future of Interior Design is Here
      9. We interviewed Director Darren Genner, who shared insights into how Studio Minosa leveraged our platform to optimise their design and documentation process for the award-winning "Terracotta Apartment" project in Alexandria, Sydney.
      10. Task Management
      11. Phases
      12. Dynamic Views
      13. Prepare your Studio
      14. Key Changes
      15. Detailed Steps for Current Studio WIP Users
      16. Future Releases
      17. Support
    2. What is a Spec Sheet?
    3. The Power of Programa
    4. Flexible Design Features
    5. Ease of Use
    6. Cost Savings
    7. Increased Productivity
      1. Hommeboys Interiors
      2. CUAIK | CDS
      3. AKI Design
      4. Meraki Design
      5. Nickolas Gurtler Design
      6. Mera Studio Architects
    8. Data Encryption in Transit and at Rest
    9. Security Controls
    10. Multi-Factor Authentication (MFA)
    11. Monitoring and Breach Protocols
    12. Your IP is Yours, Forever
  113. Streamlining the A&D industry – it’s about time.
  114. Recognized for Excellence in Design Software.
    1. Recognized for excellence in design software
    2. Master your time, profits, and creative vision with Programa
    3. Why attend this US focused Programa webinar?
    4. Template mastery: your secret weapon for scalability
    5. How to create your project management ecosystem
    6. Packaged design service: Transform how clients see your value
    7. The power of a Product Library
    8. Project template showcase: the design package
    9. Programa: Powerful tools
    10. Trends You Can’t Ignore in 2025
  • Interior Design
Reading: Trends You Can’t Ignore, Marketing for Interior Designers
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