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Programa for Brands

Target A&D professionals searching with intent, not just browsing for inspiration.

Programa for Brands

Programa Trade Portal

A seamless way for A&D professionals to engage with your products directly from their workflow.

  • As A&D professionals specify using Programa, the Trade Portal allows them to browse inventory from the world’s leading brands and pull products and specifications directly into schedules for procurement.
  • Showcase your products to the thousands of designers already specifying using Programa and connect with a new high-intent audience at a natural point in the specification process.
  • Gain high-intent qualified leads and easily generate and respond to quote requests and enquiries.
  • Easy onboarding with e-commerce integration.
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Programa Trade Portal

Connect with High-Intent A&D Professionals

Say Goodbye to Cold Leads.

  • Gain qualified leads from the moment they are making procurement decisions.
  • Connect with A&D professionals already considering your products with quote requests and product enquiries.
  • Empower your team to follow-up the right client, at the right time.
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Connect with High-Intent A&D Professionals

E-commerce Integration

A New Low-Effort High-Intent Channel for Your Products.

  • Publish your products including categories and specifications from your e-commerce platform to Programa's Trade Portal in minutes and gain access to a new low-effort, high-intent channel.
  • Published products always in sync and up to date with your e-commerce product database.
  • Shopify Integration Live, Other Platforms Coming Q3 2022.
  • Limited signups remain in May, book a demo to reserve your place.
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E-commerce Integration

The Future of A&D Promotion

Right place, right time, right price: Promote your brand at a natural points across A&D workflows at a price point lower than traditional channels.

  • Raise awareness of your brand to thousands of A&D professionals and educate potential clients across the Programa Trade Portal.
  • Maximise awareness for a fraction of the cost of traditional channels like trade shows and magazines.
  • Featured collections, editorials, EDMs and more.
  • Talk to our team for promotional opportunities.
The Future of A&D Promotion

The Future of Procurement

A Highly-Engaged Audience, Actively Procuring


Of Designers prefer to specify online


Users actively specifying


Products specified with Programa (July 2022)

The Future of A&D. As used by hundreds of studios.

From large firms to boutique studios, ensure your products are seen by interior design's tastemakers.

Join Hundreds of Leading Brands
  • Cult Design
  • NAU
  • SP01
  • Woodcut
  • Tribu
  • Lost Profile
  • Designbythem
  • Oblica
  • Coshliving
  • Dedon
  • Fisher & Paykel

Join Hundreds of Leading Brands

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