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Programa for Brands

A&D professionals searching with intent, not just browsing for inspiration.

Programa Trade Portal

A seamless way for A&D professionals to engage with your products directly from their workflow.

  • As A&D professionals specify using Programa, the Trade Portal allows them to browse inventory from the world’s leading brands and pull products and specifications directly into schedules for procurement.
  • Showcase your products to the thousands of designers already specifying using Programa and connect with a new high-intent audience at a natural point in the specification process.
  • Gain high-intent qualified leads and easily generate and respond to quote requests and enquiries.
  • Easy onboarding with e-commerce integration.
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Programa Trade Portal

Programa is The Future of A&D Procurement

A Highly-Engaged Audience, Actively Procuring


of Designers believe online is the best way to research products online.


of Programa’s users are actively looking for products to specify on projects


in Products specified on Programa (as of July 2022)

Connect with High-Intent A&D Professionals

Say Goodbye to Cold Leads.

  • Gain qualified leads from the moment they are making procurement decisions.
  • Connect with A&D professionals already considering your products with quote requests and product enquiries.
  • Empower your team to follow-up the right client, at the right time.
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Connect with High-Intent A&D Professionals

The Studio Management Software Of Choice From large firms to boutique studios, ensure your products are seen by interior design's tastemakers.

E-commerce Integration

A New Low-Effort High-Intent Channel for Your Products.

  • Publish your products including categories and specifications from your e-commerce platform to Programa's Trade Portal in minutes and gain access to a new low-effort, high-intent channel.
  • Published products always in sync and up to date with your e-commerce product database.
  • Shopify Integration Live, Other Platforms Coming Q3 2022.
  • Limited signups remain in May, book a demo to reserve your place.
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E-commerce Integration
Join Hundreds of Leading Brands
  • Cult Design
  • NAU
  • SP01
  • Woodcut
  • Tribu
  • Lost Profile
  • Designbythem
  • Oblica
  • Coshliving
  • Dedon
  • Fisher & Paykel

Join Hundreds of Leading Brands

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The Future of A&D Promotion

Right place, right time, right price: Promote your brand at a natural points across A&D workflows at a price point lower than traditional channels.

  • Raise awareness of your brand to thousands of A&D professionals and educate potential clients across the Programa Trade Portal.
  • Maximise awareness for a fraction of the cost of traditional channels like trade shows and magazines.
  • Featured collections, editorials, EDMs and more.
  • Talk to our team for promotional opportunities.
The Future of A&D Promotion