Our criteria for entry to the Trade Portal ensures designers are seeing the authentic and quality brands within, FF&E, furniture, materials, appliances, lighting and more.
Programa’s Trade Portal
Showcase your products and have visibility of your sales funnel.
Gain high-intent qualified leads, quickly generate and respond to quote requests, enquiries and purchase orders.
No tricky setup, simply login and begin outreach to studios already considering your products.
Sales Tracking
Real time overview of your sales funnel as products move from consideration to quoting.
Unique Positioning
Raise awareness and brand positioning: The right visibility. More sales less effort.
Elevate Your Team's Efforts
Chat to Programa's Head of Brands, to gain access to Programa Leads and learn more about connecting to designer's workflows.
Try Programa for free with a 7 day trial
Join the world’s best studios
Welcome to Programa Leads – the future of sales and procurement in the architecture and design landscape. Connect with a new high-intent audience and unlock qualified A&D industry leads from the moment they make procurement decisions.
Say goodbye to cold leads and hello to right-place, right-time contacts at a natural point in the A&D workflow with Programa Leads. Gain industry relationships and opportunities to connect with A&D professionals as they specify your products using Programa. With full customer visibility, you'll gain insights into when your products are specified, who is specifying them, and what stage of the design process they are at.
Experience quality leads from the moment they are making procurement decisions, ensuring that every interaction counts. Programa is leading the way in A&D procurement, offering visibility of a highly-engaged audience actively procuring products. Join over 300 leading brands on Programa and showcase your products to a discerning audience.
Our Trade Portal provides a bottom-of-the-funnel solution for A&D suppliers, offering visibility of your sales funnel and high-intent qualified leads. With 86% of designers believing online is the best way to research products and 94% actively looking for products to specify on projects, Programa offers a unique opportunity to engage with professionals who are working with intent, not just browsing for inspiration.
Select only valuable leads specifying here and now, with no empty metrics and low effort, high reward outreach to studios already considering your products. Track your sales in real-time as products move from consideration to quoting, and raise awareness and brand positioning with the right visibility and more sales, less effort.
Experience the power of Programa Leads and revolutionize your sales and procurement strategy today.