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Scaling Your Business Without The Overwhelm

Marketing for Interior Designers
Melissa Lunardon
Melissa Lunardon
Updated: 20 June 2025

Interior designer and Business Mentor Melissa Lunardon, shares how she built a business that could run without her - first while living overseas, and later while starting a family. In this honest piece, you’ll learn how she simplified her workflow, set up smart systems and created space to grow without working around the clock.

Before I even started planning for a family, I began thinking seriously about scaling my business - and not because of pressure or necessity, but out of pure desire.

Back in 2022, my husband and I made a bold decision: we moved to New York City for six months, just because we wanted to. There was no grand plan, no big reason, just a deep craving to stretch outside our comfort zones, experience the energy of the city that never sleeps, and immerse ourselves in something completely different.

We asked ourselves: “If money wasn’t an issue and work wasn’t an obstacle, what would feel amazing right now?”

The answer: live in NYC, travel the States, and figure out the rest as we went.

But to make it happen, I had to stop being the bottleneck in my own business. I had to see myself as separate from ML Interior Design. I wasn’t going to be physically in the country, yet I still needed the business to run and money to come in.

That’s when the idea of scaling with intention took root.

Scaling your business

I didn’t want to pause the business. I wanted it to grow while I was gone. So I built a plan that could function without me and and it worked.

Yes, there were hiccups (nothing is ever perfect), but that time away became the best possible test run for what life might look like with a family. And the beauty of being your own boss? If something’s not working, you can fix it. No red tape. Just better decisions.

The truth became clear: I was the bottleneck.

Once I handed over control to my team and trusted subcontractors, ease finally flowed in.

So, by the time we did start thinking about having a baby, the groundwork was already in place. I knew I didn’t want to spend every day glued to my desk while someone else raised my child. And “maternity leave”? It’s not a real thing when you work for yourself, unless you create the structure and support ahead of time.

Even if having a family isn’t your reason, I know so many creative business owners who get to a point of sheer exhaustion. Tired of doing everything. Tired of wearing all the hats.

Scaling doesn’t have to mean more work. You can grow your business and make space for your life, your creativity, and your wellbeing.

Melissa LunardonFounder & Creative Director
Scaling your Business without the overwhelm

1. Step back to grow

If you’re replying to every email, specifying every product, and approving every decision, you’ll never feel spacious.

Start by asking:

  • Am I doing tasks someone else can do?
  • Where can I use systems or tools?
  • What would it look and feel like if I wasn’t the one doing everything?

When I stepped back, I could finally focus on the things I do best: creative direction, client experience, and business vision.

Stepping back was only possible because I had systems that I trusted and Programa was a big part of that. It helped me create consistency in how we presented information and managed projects, which made onboarding team members and delegating tasks much smoother. When your systems are solid, you can trust others to follow through and that’s exactly what gave me the freedom to travel, scale, and eventually transition into motherhood with more ease and less stress.

2. Busyness isn’t a badge of honour

Being “flat out” doesn’t mean your business is thriving, it usually means the opposite.

Success isn’t about longer hours. It’s about working on the right things. That might look like better systems, stronger boundaries, or charging properly for your expertise.

Build a business that supports your life, not one that consumes it.

Scaling your Business without the overwhelm

3. You don’t have to do it all

Asking for help doesn’t mean you’ve failed. It means you’re ready to grow.

Whether that’s hiring a VA, refining your systems, or getting support from someone who’s been there, letting go creates space.

And here’s the kicker:

I now earn more working two days a week than I did full-time!

Once you stop trying to do it all, everything changes. And your business? It becomes exactly what you dreamed it would be.

If you were advising another designer trying to step back or prepare for a major life change, how would you recommend they use Programa to help?

I’d tell them to get everything out of their head and create a braindump of your process, to create a SOP. From there, you can start to implement the right software to help alleviate the extra work and Programa is the perfect platform for that. Having one central place where your FF&E schedules, product specs, and project details live makes it so much easier to delegate with confidence. Programa allows your team to step in and keep things moving, even when you’re not right there.

Table of contents
  1. The End of Creative Interruption
  2. Where Inspiration Meets Intelligence
  3. The Dawn of SmartSpec: Your Creative Companion
    1. Creativity Amplified
    2. Beyond Documentation: The Future of Design Workflow
    3. Your Practice, Transformed
    4. Join the Creative Revolution
    5. The Future is Here
    6. Experience the Transformation
    7. Interior Design & Architecture Software For Professional Interior Designers & Architects
    8. Interior Design Software For Professional Interior Designers
      1. Programa Interior Design Software: A Comprehensive Project Management and Collaboration Solution for Architects and Interior Designers
      2. User-friendly Interface and Tools for Seamless Project Management
      3. The Hidden Cost of Chaos
      4. Enter the Digital Design Revolution
      5. Master Your Design Universe
      6. Design Intelligence at Work
      7. The Feedback Doesn't Lie
      8. Beyond Organization: Empowering Creativity
      9. A Day in the Life with Programa
      10. The Future of Interior Design is Here
    9. Client Dashboards: Connecting Designers and Clients Globally
    10. Product Approvals: Streamlining Feedback and Collaboration
    11. Experience the Future of Design Communication with Programa
      1. The Power of a Strong Supplier Profile
      2. Optimize Your Notification System
      3. Maintaining an Active, Engaged Presence
    12. 30 May 2024
    13. 27 May 2024
    14. 24 May 2024
    15. 23 May 2024
    16. 16 May 2024
    17. 26 June 2024
    18. 19 June 2024
    19. 18 June 2024
    20. 17 June 2024
    21. Challenges Faced by Designers in Procurement
    22. How designers can use Procurement Hub
    23. Built by and for designers
    24. Seamless Integration with Product Library
    25. Tailored PDF Exports
    26. Intuitive Schedule Navigation
    27. The Importance of Project Management in Interior Design
    28. Tips for Becoming a Better Interior Designer
    29. Real-World Examples of Successful Project Management in Interior Design
      1. Tasks: The Building Blocks of Effortless Studio Management
      2. Phases: Your Project's Roadmap to Success
      3. The Magic of Combining Tasks and Phases
      4. Getting Started is a Breeze
      5. What’s New at Programa?
      6. Looking Ahead: Upcoming Features
      7. Pricing Update: Supporting Continuous Improvement
      8. Thank You for Being Part of the Programa Community
    30. Fixed Image Layouts
    31. Web Clipper Scraper
    32. Hyperlinked URLs
    33. Improved Notes Visibility in Presentation Mode
    34. Pinboards & Client Dashboard Integration
    35. The Issue
    36. The Solution
    37. The Result
      1. Information about the Programa Payments Service
      2. The Programa Payments Service
      3. Getting or Activating a Payments Services Account
      4. Processing Transactions and Receiving Your Funds
      5. <strong>Termination and Other General Legal Terms</strong>
      6. <strong>Contact Support</strong>
    38. Studio WIP
    39. What else is new?
    40. What’s coming in February?
    41. Addressing the Need for Flexible Project Management in a Global Context
    42. What is a Spec Sheet?
    43. The Power of Programa
    44. Flexible Design Features
    45. Ease of Use
    46. Cost Savings
    47. Increased Productivity
    48. 19 December 2024
    49. 17 December 2024
    50. 10 December 2024
    51. 09 December 2024
    52. 03 December 2024
      1. Finally, control over product presentation
      2. Curate to convert
      3. Update and share
      4. Getting Started with Shared Invoices
      5. Real-World Applications for Designers and Architects
      6. Key Benefits of the Shared Invoices Update
    53. How are you using Programa?
    54. What challenges did the platform help overcome in a recent project?
  4. Discover the future of sourcing and specification within Programa
  5. The marketplace made for designers and suppliers
  6. What’s new. Trade Portal 2.0?
    1. Sleek new look and feel
    2. Find exactly what you need
    3. Recommendations, category and brand highlights
    4. Tailored to your needs
  7. Why designers love this
    1. Start using Trade Portal 2.0
      1. Support
      2. The Beautiful Yet Brutal Reality
      3. The Normalised Struggle
      4. Imagining a Different Way
    2. What were the small signs of dysfunction in your old systems that you ignored for too long?
    3. Rebuilding the Studio Operating System
    4. What would you say to other studios still stuck in the chaos, thinking it’s just part of the job?
      1. Task Management
      2. Phases
      3. Dynamic Views
      4. Prepare your Studio
      5. Key Changes
      6. Detailed Steps for Current Studio WIP Users
      7. Future Releases
    5. 13 September 2024
    6. 11 September 2024
    7. 06 September 2024
    8. 05 September 2024
    9. 03 September 2024
    10. 02 September 2024
    11. 31 July 2024
    12. 30 July 2024
    13. 29 July 2024
    14. 26 July 2024
    15. 23 July 2024
    16. 18 July 2024
      1. Take Full Control of Client Access with Ease
      2. View and Manage Access
      3. Client Overview & Quick Access Controls
      4. File-Specific Filtering
      5. Benefits of the Update
    17. 09 April 2024
    18. 28 March 2024
    19. 22 March 2024
    20. Partnership
    21. It Makes Sense
    22. Key Benefits of the Programa and IDS Partnership
    23. About Programa
    24. About the Interior Design Society
    25. 30 August 2024
    26. 27 August 2024
    27. 22 August 2024
    28. 21 August 2024
    29. 20 August 2024
    30. 19 August 2024
    31. 16 August 2024
    32. 15 August 2024
    33. 12 July 2024
    34. 09 July 2024
    35. 05 July 2024
    36. 04 July 2024
    37. 02 July 2024
    38. 01 July 2024
  8. Programa Invoices
    1. 13 June 2024
    2. 07 June 2024
    3. 06 June 2024
    4. 04 June 2024
  9. 11 April 2024
    1. Highlight
    2. Other fixes
    3. Overview of Each Platform
    4. Wish there was a way to grow sales and better connect with clients?
    5. Why Does This Matter To Me As A Brand / Supplier?
    6. What Does That Translate To?
  10. How Does the Trade Portal Work?
  11. <strong>How Will It Solve My Problems?</strong>
    1. What does the Trade Portal Offer?
    2. What will it be like day to day?
    3. The Trade Portal Advantage
      1. Why Winning Work Matters for Interior Designers
      2. The Benefits of CRM Software for Interior Designers
      3. Using Project Management Tools as a CRM
      4. Outcome
    4. 13 November 2024
    5. 08 November 2024
      1. <br />What’s New at Programa?
      2. <br />Looking Ahead: Upcoming Features
      3. <br />Pricing Update: Supporting Continuous Improvement
      4. <br />Thank You for Being Part of the Programa Community
    6. Board View:
    7. List View:
    8. Timeline View:
    9. Seamless Integration for Holistic Project Management
    10. Client Portal
    11. Client Communication
    12. Rebranding
    13. Client Testimonial
    14. Software Solution
  12. The future of sales and marketing for A&D brands
    1. What sets Programa apart?
  13. What’s in Trade Portal 2.0?
    1. Sleek new interface
    2. Advanced search and filters
    3. Showcase product collections by category
    4. Curated recommendations
    5. What's unique for brands?
    6. Why Don’t Spreadsheets Suit The Needs Of Interior Designers?
    7. Enter Programa
    8. Clear and Precise Presentations
    9. Easier Management of Data
    10. Exports That Work The Way You Do
    11. The Complexities of Residential Interior Design
    12. Client Connectivity: Crafting Relationships and Spaces
    13. Project Prowess: Managing the Symphony of Tasks
  14. Materials Mastery: Sourcing, Selection, and Inventory
    1. Pinboards: Your Creative Oasis
    2. Financial Finesse: The Art of Business Management
    3. Embark on Your Programa Journey Today
  15. Comprehensive Guide to Client Communication Software for Interior Designers
    1. The Importance of Effective Client Communication in Interior Design
      1. 1. Specification Management Command Center
      2. 2. Project Management Suite
      3. 3. Procurement & Financial Tools
      4. 4. Client Dashboard
      5. 5. Digital Design Libraries
      6. Why Programa Stands Out
      7. Fast-Track Your Setup
      8. The Future of FF&E Management
      9. Transform Your FF&E Management Today
    2. 14 August 2024
    3. 12 August 2024
    4. 13 August 2024
    5. 07 August 2024
    6. 08 August 2024
    7. 09 August 2024
    8. 05 August 2024
    9. 01 August 2024
    10. What is an Interior Design Quotation?
    11. Key Components of an Interior Design Quotation
    12. Interior Design Quotation Format and Free Template
    13. How Do You Create an Interior Design Quotation Quickly & Easily?
    14. Beyond the Proposal: Invoicing with Programa
    15. Start Your Project Proposals with Programa
      1. Information about how Programa handles your data
      2. Introduction
      3. Our Values<br />
      4. Why we process your information
      5. <br />Your rights over your information
      6. Where we transfer your information
      7. How long do we retain your information
      8. Our use of advanced technologies
      9. How we protect your information
      10. How we use “cookies” and other tracking technologies
      11. How you can reach us
      12. Types of data we collect and process
      13. What Personal Data we receive
      14. Retention
      15. Our purpose for using your personal data
      16. Disclosing your personal data<br />
      17. Changes to this Privacy Policy
      18. Additional Privacy Information for Brands & Suppliers<br />
      19. When and why we share your information with others
      20. Your rights over your information
      21. How long we retain your information
      22. Your customers’ information
      23. Additional Information about how we process data globally
      24. Processing data globally to fulfil our service obligations
      25. United States Regional Privacy Notice
      26. What information we collect and share about you
      27. Why we collect and share your Personal Information
      28. Sources of Personal Information
      29. How long we keep your information
    16. With Programa’s Client Dashboard, you can:
    17. Minimalise Misunderstandings, Maximalise Results
    18. Shared Schedules and Integration with Client Dashboard
    19. Collaboration between Designers and Clients
    20. Instant Sharing, Seamless Collaboration
    21. Customisation at its Best
    22. Product Approvals are engineered to streamline designer-client collaboration.
    23. Main Benefits Of Product Approvals
    24. Creating & Submitting Approval Requests
    25. Client Approval Process
    26. Tracking Approval Statuses and Feedback
    27. Getting Started Dashboard
    28. Schedules
    29. Client Dashboard
    30. Web Clipper
    31. Pinboards
    32. Project Management
    33. Invoicing
    34. Address Book
    35. Trade Portal
      1. The Challenge of Traditional FF&E Scheduling
      2. Programa’s Specification & FF&E Solution
      3. Step-by-Step: Creating Your First FF&E Schedule
      4. Best Practices for Flawless Specs
      5. Real-World Impact
      6. Next Steps
  16. About March Twice Interiors
    1. 1. Step back to grow
    2. 2. Busyness isn’t a badge of honour
    3. 3. You don’t have to do it all
Reading: Scaling your Business, Marketing for Interior Designers
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In this candid article, Melissa Lunardon—Interior Designer and Business Mentor—shares how she intentionally scaled her design business to create more freedom and balance. From spending six months in New York to preparing for motherhood, Melissa walks us through the mindset shifts, systems, and tools (like Programa) that helped her step back from the daily grind without sacrificing growth. You’ll learn practical steps for simplifying your workflow, building trust in your team, and setting up your business to thrive—so you can grow your studio without the overwhelm.