Why brands list on Trade Portal 2.0

Specified, not just seen.
Programa
Programa
Updated: 25 November 2024
Meet designers where they work, not just browse. Discover a revolutionary way to connect, get specifed, and sell with Programa’s Trade Portal 2.0. The only platform for A&D Brands to reach designers and grow sales.
Programa Trade Portal Launch

The Trade Portal not only serves as a reliable source for products from trusted brands but also gives you a solid platform for determining exactly what you want to include in your project. Say, in some cases it could be a trigger for an entire Schedule.

Shona McElroySMAC Studio

The future of sales and marketing for A&D brands

The way architects and designers (A&D) source, specify, and procure products has changed dramatically. For brands, being seen is no longer enough—products must be specified and integrated into real projects to drive real growth.

That’s why we’ve reimagined Programa’s Trade Portal, creating a platform that puts your brand at the heart of the designer’s workflow. With the Trade Portal 2.0, you can connect with top designers and architects in Australia and New Zealand currently.

 

What sets Programa apart?

We understand the challenges designers face in sourcing the perfect products for their projects. We also understand the challenges brands face in the uncertainty with investing in new trade relationships and bringing new products to market.

  • Meet designers where they already work - directly in their project schedules, product libraries where they are sourcing and specifying.
  • Stop guessing ROI - With Programa, you’ll see measurable results from leads, quotes, and specified projects.

That’s why we’ve reimagined the Trade Portal—to provide you with a central hub that meets these needs for both designers and brands along the procurement and sales journey.

What is it like behind the Trade Portal for Brands?

With Programa, we're able to put all of our products and our brand out to the right market... Seeing inquiries and quotes come in helps us expand our range and better serve the design community.

Annabel TuckerWoodcut

 

What’s in Trade Portal 2.0?

We’ve upgraded every aspect of the Trade Portal to deliver a streamlined way to showcase your products to designers, more intuitive experience. Here are the standout features you can explore.

All-new trade portal look and feel
All-new trade portal look and feel

Sleek new interface

The first thing you’ll notice is the interactive, refreshed design of the Trade Portal marketplace.

  • Enhanced look and feel - The redesigned Trade Portal encourages exploration, ensuring your products and brands are front and centre.
  • Top breakpoint placements - highlight tiles, banners and video carousels help to showcase key products or collections, attracting attention at each breakpoint. Key placements are available at every stage.
  • Public access - Your brand profile and products are visible to logged-out users, broadening your reach to clients as well while keeping sensitive details private to serious designers.

Experience a design-first interface built to inspire and amplify your presence.

All-New Advanced Search

Advanced search and filters

Unlock the power of precision and relevance with advanced search and filter capabilities that ensure your products stand out during a designer’s workflow.

  • Advanced filters - Enable designers to find your products effortlessly by filtering through key attributes like category, brand, price, lead times, colours, materials, and finishes.
  • Machine learning recommendations - Your products are surfaced in highly relevant searches, thanks to Programa’s intelligent algorithms.
    • Products similar to those already included in a designer’s project schedule.
    • Products aligned with a studio's existing product library.
  • Category browsing - Proper categorisation allows designers to naturally discover your products while exploring categories and styles relevant to their projects.

With Advanced Product Search, designers find exactly what they need, when they need it—while your products are presented in a highly relevant and contextual way as they work.

Curate and showcase collections
Curate and showcase collections

Showcase product collections by category

Brands can leverage collections and categories to promote their products in a visually striking and highly relevant way, ensuring maximum engagement with the design community.

  • Highlight product lines - Use collections to spotlight new product lines, seasonal trends, or your most popular items. These collections can become a centrepiece of your brand’s highlights on the Trade Portal.
  • Create complementary collections - Group products by categories, themes, applications, or styles to show how your offerings work together. For example, a tapware brand might create a “Modern Bathroom Essentials” collection featuring complementary sinks, fixtures, and accessories for a bathroom style.
  • Drive discoverability - categories and collections give brands greater control over how products are discovered, creating more targeted and engaging ways to connect with designers actively searching for solutions.

See a sample collection

 

With categories and collections, brands can move beyond traditional marketing and engage directly with the design community in meaningful, visually compelling ways.

Explore high end brands in the Trade Portal
Explore high end brands in the Trade Portal

Curated recommendations

Tailored discovery for designers, strategic visibility for brands

Programa’s Trade Portal recommendation engine ensures designers see the most relevant products at the right time, offering brands unparalleled opportunities to be specified.

  • Programa selects - Hand-picked collections curated by the Programa team, featuring standout products on the homepage for prime visibility.
  • Product Library recommendations - Products aligned with a designer’s saved library, ensuring relevance even when they’re not actively working on a project.
  • Schedule recommendations - Dynamic suggestions based on a designer’s most recent project schedule, surfacing your products when they’re making key decisions for a project.

Curated recommendations connect designers with your products in ways that are timely, relevant, and impactful.

Seamlessly sourced, specified and sold
Seamlessly sourced, specified and sold

What's unique for brands?

  • Empower your sales team - Connect with designers earlier in the sales cycle, ensuring your team has the information they need to lock in sales and deals faster.
  • Unmatched data and insights - Programa gives you unprecedented visibility into what’s being specified and what stage it is in, helping you stay ahead of your pipeline and tailor your product range.
  • A platform built for sales, not just advertising - Unlike traditional marketplace platforms, Programa integrates directly into the designer’s workflow, ensuring your products are actively specified in real projects.
  • ROI you can see - Track leads, quotes, and orders directly tied to your products. Gain actionable insights into your sales funnel, so you can focus on what works.

Why list on the Trade Portal?

Programa is built for trade only sales and specification. Currently available for ANZ distribution.
Trade Portal for A&D professionals
Trade Portal for A&D professionals

FAQs for brands starting on programa

From high-end residential to major commercial developments, Programa connects you with designers working on projects of all sizes.

Trusted by top brands across categories, Programa is the go-to platform for industry leaders. Browse all Brands on Programa here.

We make it easy with API integrations and dedicated onboarding support to help you get your products live with high quality and accuracy.

While results vary, Programa is built to deliver measurable leads, specified products, and sales—popular brands start seeing traction as soon as their products are all synced and visible.

Brand not listed on the Trade Portal yet? Sign up, to unlock the power of Trade Portal 2.0. Currently catering for Australia and New Zealand distribution. If your brand distributes elsewhere we'd recommend to join the international waitlist.

Support

We have support on standby to assist you, so feel free to reach out via chat. If you encounter any issues or feel overwhelmed, we can revert you to the current normal experience.

Thank you for your participation and valuable feedback. This is just the beginning, and your insights will help us refine and improve our Project Management tools.

For detailed guides and support, please refer to the links provided or contact our support team at team@programa.design.

Table of contents
  1. Getting Started with Shared Invoices
  2. Real-World Applications for Designers and Architects
  3. Key Benefits of the Shared Invoices Update
  4. Getting Started Dashboard
  5. Schedules
  6. Client Dashboard
  7. Web Clipper
  8. Pinboards
  9. Project Management
  10. Invoicing
  11. Address Book
  12. Trade Portal
  13. Schedules: Organized and Up-to-Date Project Tracking
    1. Benefits:
  14. Pinboards: Visual Inspiration and Design Curation
  15. Canva Sharing: Collaborative and Seamless Presentation Integration
  16. Invoices: Simplified Financial Management and Transparency
  17. Client Dashboard Controls: Complete Access Management at Your Fingertips
    1. How the Client Dashboard Transforms Your Workflow
    2. Benefits of the Update
  18. Interior Design Software For Professional Interior Designers
    1. Programa Interior Design Software: A Comprehensive Project Management and Collaboration Solution for Architects and Interior Designers
    2. User-friendly Interface and Tools for Seamless Project Management
  19. <strong>How It Works</strong>
  20. <strong>Why It Matters</strong>
  21. <strong>Your New Shortcut for Smart Scheduling</strong>
  22. Tablet-friendly update
  23. Overview of Each Platform
  24. Key Benefits:
  25. The Issue - Complex Tax Handling<br />
  26. The Solution - Streamlined Tax Tool
  27. The Result - Enhanced Clarity and Compliance<br />
  28. The impracticalities of using generic software
  29. Enter Programa.
  30. Remove unnecessary stress and double handling with Programa:
  31. Interior Design & Architecture Software For Professional Interior Designers & Architects
    1. How It Works
    2. Viewing Your Schedule
    3. Approving Products
    4. The Benefits of the Client Dashboard
    5. Information about the Programa Payments Service
    6. The Programa Payments Service
    7. Getting or Activating a Payments Services Account
    8. Processing Transactions and Receiving Your Funds
    9. <strong>Termination and Other General Legal Terms</strong>
    10. <strong>Contact Support</strong>
    11. <span class="d-block text-center"> AWARDS</span>
    12. Spreadsheets Weren’t Built for Interior Design
    13. Specification Simplified: Say Goodbye to Arduous Data Entry
    14. Always Up-to-Date: Live Schedules for Real-Time Collaboration
    15. Seamless Sharing and Client Communication
    16. Build Your Own Product Libraries
    17. Eliminate Stress with Real-Time Version Control
    18. Track, Manage, Deliver: Stay On Top of Your Projects
    19. Effortless Integration and Customization
    20. Join Thousands of Designers Transforming Their Workflows with Programa
    21. Key Features:
  32. 30 August 2024
  33. 27 August 2024
  34. 22 August 2024
  35. 21 August 2024
  36. 20 August 2024
  37. 19 August 2024
  38. 16 August 2024
  39. 15 August 2024
  40. 09 April 2024
  41. 28 March 2024
  42. 22 March 2024
  43. 28 November 2024
  44. 27 November 2024
  45. 26 November 2024
  46. 20 November 2024
  47. 19 November 2024
  48. 29 April 2024
  49. 24 April 2024
  50. 22 April 2024
  51. 16 April 2024
  52. 15 April 2024
  53. Other updates
    1. 31 October 2024
    2. 30 October 2024
    3. 29 October 2024
    4. 24 October 2024
    5. 23 October 2024
    6. 22 October 2024
    7. 17 October 2024
    8. 15 October 2024
    9. &nbsp;
  54. Chrome Finishes
  55. United Strangers by Satara
    1. 13 November 2024
    2. 08 November 2024
    3. Streamlining Complexities and Enhancing Collaboration
    4. Managing Multiple Projects with Conflicting Deadlines and Resourcing Needs
    5. Communicating with Clients, Contractors, and Suppliers
    6. Sourcing Materials and Products
    7. Resolving Conflicts and Addressing Challenges
    8. Streamlining Project Management with Programa’s Studio WIP: A Cross-Project Management Solution
    9. Enhancing Communication and Collaboration with Programa’s Client Dashboard
    10. Leveraging Programa’s Cloud-Based Specifications for Efficient Material and Product Sourcing
    11. Take Control of Your Studio Today
  56. 11 April 2024
    1. Highlight
    2. Other fixes
    3. Why Don’t Spreadsheets Suit The Needs Of Interior Designers?
    4. Clear and Precise Presentations
    5. Easier Management of Data
    6. Exports That Work The Way You Do
    7. Why Time Tracking is Essential for Interior Designers
    8. How to Use Programa for Effective Time Tracking
    9. Tips for Maximizing Your Time Tracking Efforts
      1. Finally, control over product presentation
      2. Curate to convert
      3. Update and share
    10. 12 July 2024
    11. 09 July 2024
    12. 05 July 2024
    13. 04 July 2024
    14. 02 July 2024
    15. 01 July 2024
    16. ⼻ From concept to final delivery
  57. Managing your interior design business with clarity—and profit
    1. Ideal for:
  58. Programa’s design studio workshop—Live with ASID Illinois at NeoCon
  59. Are you managing your interior design projects—or are they managing you?
  60. 1. Audit your services and workflows
  61. 2. Create custom templates inside Programa
  62. 3. Package your services like products
  63. 4. Centralise your product information
  64. 5. Use your software to manage interior design clients
  65. Key takeaways from “Profitability by Design”
  66. Programa is the operating system for your design studio
    1. 13 September 2024
    2. 11 September 2024
    3. 06 September 2024
    4. 05 September 2024
    5. 03 September 2024
    6. 02 September 2024
  67. Programa Invoices
    1. Traditional Quality with Modern Efficiency
    2. Collaboration: Orchestrating a Seamless Symphony
    3. Precision is crucial: Mitigating Errors
    4. All-encompassing Project Management
    5. A Library at Your Fingertips
    6. Conclusion: The Renaissance of Design
  68. Interior Design Approvals and Client Communication
    1. The Significance of Client Communication in Interior Design
    2. Key Features of Programa’s Interior Design Approval Tools
    3. Benefits of Using Programa’s Interior Design Approval Tools
    4. Practical Applications of Programa’s Interior Design Approval Tools
    5. Conclusion
      1. Why Winning Work Matters for Interior Designers
      2. The Benefits of CRM Software for Interior Designers
      3. Using Project Management Tools as a CRM
      4. Outcome
    6. Schedules Update:
    7. Client Dashboard & Brag Stats
    8. Pinboards Update
    9. Web Clipper Update
    10. On the Horizon
    11. What you’ll learn in this article:
      1. Price Is Positioning
      2. Strategic Pricing
      3. Profitability = Power
      4. Clarity Is Luxury
      5. Embodied Confidence = Energetic Alignment
      6. Your Next Move
    12. 30 May 2024
    13. 27 May 2024
    14. 24 May 2024
    15. 23 May 2024
    16. 16 May 2024
    17. 14 May 2025
    18. 07 May 2025
    19. 01 May 2025
    20. 23 April 2025
    21. 12 April 2025
    22. 9 April 2025
    23. 7 April 2025
    24. 3 April 2025
    25. 1 April 2025
    26. 28 March 2025
    27. 25 March 2025
    28. 20 March 2025
    29. 18 March 2025
    30. Welcome Back!
    31. 06 January 2025
    32. It's that time of year!
    33. 19 December 2024
    34. 17 December 2024
    35. 10 December 2024
    36. 09 December 2024
    37. 03 December 2024
    38. 11 October 2024
    39. 10 October 2024
    40. 07 October 2024
    41. 03 October 2024
    42. 02 October 2024
    43. 30 September 2024
    44. 25 September 2024
    45. 20 September 2024
    46. 19 September 2024
    47. 17 September 2024
    48. 14 August 2024
    49. 12 August 2024
    50. 13 August 2024
    51. 07 August 2024
    52. 08 August 2024
    53. 09 August 2024
    54. 05 August 2024
    55. 01 August 2024
    56. 31 July 2024
    57. 30 July 2024
    58. 29 July 2024
    59. 26 July 2024
    60. 23 July 2024
    61. 18 July 2024
    62. 26 June 2024
    63. 19 June 2024
    64. 18 June 2024
    65. 17 June 2024
    66. 13 June 2024
    67. 07 June 2024
    68. 06 June 2024
    69. 04 June 2024
    70. 14 May 2024
    71. 09 May 2024
    72. 03 May 2024
    73. 02 May 2024
  69. April 16 2024
  70. <strong>09 April 2024</strong>
    1. The Issue
    2. The Solution
    3. The Result
    4. What is a Spec Sheet?
    5. The Power of Programa
    6. Flexible Design Features
    7. Ease of Use
    8. Cost Savings
    9. Increased Productivity
      1. Information about how Programa handles your data
      2. Introduction
      3. Our Values<br />
      4. Why we process your information
      5. <br />Your rights over your information
      6. Where we transfer your information
      7. How long do we retain your information
      8. Our use of advanced technologies
      9. How we protect your information
      10. How we use “cookies” and other tracking technologies
      11. How you can reach us
      12. Types of data we collect and process
      13. What Personal Data we receive
      14. Retention
      15. Our purpose for using your personal data
      16. Disclosing your personal data<br />
      17. Changes to this Privacy Policy
      18. Additional Privacy Information for Brands & Suppliers<br />
      19. When and why we share your information with others
      20. Your rights over your information
      21. How long we retain your information
      22. Your customers’ information
      23. Additional Information about how we process data globally
      24. Processing data globally to fulfil our service obligations
      25. United States Regional Privacy Notice
      26. What information we collect and share about you
      27. Why we collect and share your Personal Information
      28. Sources of Personal Information
      29. How long we keep your information
    10. Master your time, profits, and creative vision with Programa
    11. Why attend this US focused Programa webinar?
    12. Template mastery: your secret weapon for scalability
    13. How to create your project management ecosystem
    14. Packaged design service: Transform how clients see your value
    15. The power of a Product Library
    16. Project template showcase: the design package
    17. Programa: Powerful tools
    18. Information about the Programa Terms of Service
      1. 1. Account Terms
      2. 2. Account Activation
      3. 3. Programa Rights
      4. 4. Your Responsibilities
      5. 5. Payment of Fees and Taxes
      6. 6. Confidentiality
      7. 7. Limitation of Liability and Indemnification
      8. 8. Intellectual Property and Your Materials
      9. 9. Additional Services - Programa In App Communication Tools<br />
      10. 10. Third Party Services and Integrations
      11. 11. Beta Services
      12. 12. Feedback and Reviews
      13. 13. Takedown Procedure
      14. 14. Privacy and Data Protection
      15. 15. Programa Contracting Party
      16. 16. Term and Termination
      17. 17. Modifications
      18. 18. General Conditions
  71. The future of sales and marketing for A&D brands
    1. What sets Programa apart?
  72. What’s in Trade Portal 2.0?
    1. Sleek new interface
    2. Advanced search and filters
    3. Showcase product collections by category
    4. Curated recommendations
    5. What's unique for brands?
      1. Support
Reading: Product Update, Why brands list on the Trade Portal 2.0
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Join the world’s best studios

The way architects and designers (A&D) source, specify, and procure products has changed dramatically. For brands, being seen is no longer enough—products must be specified and integrated into real projects to drive real growth.

That’s why we’ve reimagined Programa’s Trade Portal, creating a platform that puts your brand at the heart of the designer’s workflow. With Trade Portal 2.0, you can connect with top designers and architects in Australia and New Zealand while laying the groundwork for expansion into other markets.