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Unlocking Market Potential

Sell Your Brand To Architects and Interior Design Professionals
Programa
Programa
Updated: 03 July 2024
Know your numbers. Instant insights into monthly leads, total leads, and lead value—all in one place.
Know your numbers. Instant insights into monthly leads, total leads, and lead value—all in one place.

Wish there was a way to grow sales and better connect with clients?

90% of Architects and Interior Designers research products online before specifying. Programa For Brands will help showcase your products in front of the right decision-maker, at the right time.

With your products and details accessible at the right time, you can develop relationships with your clients and spend less time managing admin and chasing.

Your day-to-day will not get lost in admin, this will mean more leads and more time to build lasting relationships.

One platform, all conversations. Seamlessly engage with designers directly within Programa.
One platform, all conversations. Seamlessly engage with designers directly within Programa.

Why Does This Matter To Me As A Brand / Supplier?

In a sector as nuanced as architecture and interior design, the conventional sales funnel often falls short. Programa’s approach streamlines this intricate landscape. With $850 million in total product value specified and a vibrant community of 90k active architects and interior designers, we focus on quality over quantity.

Programa has rapidly expanded to a global user base, overseeing more than 25,000 active projects. The outcome? A curated ecosystem where your brand’s exceptional design aligns seamlessly with market demand.

 

What Does That Translate To?

No more advertising with intangible results

  • $2.2b in total product value have been added to Programa Schedules.

Hitting a peak and struggling to grow a reputation among decision-makers?

  • 20+ sessions per average active A&D pro every day.

Form a strategic partnership with influential tastemakers

  • 41k+ leads per month, growing by 3% each month for all suppliers.

Effectively penetrate new markets and increase your market share

  • 1.2M products have been specified by designers on Programa.
Stay in the loop. Real-time notifications every time your product is specified, right in Programa.
Stay in the loop. Real-time notifications every time your product is specified, right in Programa.

How Does the Trade Portal Work?

Why sign up to the Programa Trade Portal?

Eliminate guesswork and enhance your sales funnel reach through Programa’s Trade Portal. Functioning as an intermediary, it introduces your brand to high-intent design studios ensuring a streamlined transaction process.

How Will It Solve My Problems?

  • Transparency: Understand where every lead is in the sales funnel.
  • Client Growth: Target high-intent leads and convert them to loyal clients.
  • Brand Visibility: Get your products in front of the right audience, and reduce your marketing investment and effort.
Inside the Curatorial House: Tyler Aspen Edmonds brings vision to life with handpicked pieces, all specified in Programa.
Inside the Curatorial House: Tyler Aspen Edmonds brings vision to life with handpicked pieces, all specified in Programa.

What does the Trade Portal Offer?

  • Streamline operations, effectively cutting costs.
  • List your products, manage your sales funnels, and receive real-time notifications on quotes, enquiries, and purchase orders, all in one unified platform. No need for a complicated multi-tool setup.
  • With 28% of products entered into a designer’s schedule getting ordered in just an average of two weeks, your sales pipeline is much more transparent.

What will it be like day to day?

  • Real-time updates: No more slogging through emails to gauge client interest.
  • E-commerce Integration: Seamlessly sync your Shopify or WooCommerce products.
  • Client Management: Centralised data on quotes, purchase orders, and enquiries.
Access to the professionals in the Industry: 41,000+ leads are being generated for brands on the Trade Portal each month.
Access to the professionals in the Industry: 41,000+ leads are being generated for brands on the Trade Portal each month.

The Trade Portal Advantage

Be a part of our industry leaders, who are helping to transform the way we work in the design industry.

Apply To Join The Trade Portal

Register Your Brand Today

Table of contents
  1. What’s New?
  2. Why Change?
  3. Key Enhancements
  4. Interior Design Software For Professional Interior Designers
  5. Support for ASID (American Society for Interior Design) members
    1. 31 October 2024
    2. 30 October 2024
    3. 29 October 2024
    4. 24 October 2024
    5. 23 October 2024
    6. 22 October 2024
    7. 17 October 2024
    8. 15 October 2024
    9. How are you using Programa?
    10. What challenges did the platform help overcome in a recent project?
    11. Designed for Designers
    12. Dedicated In-House Design Team
    13. A Commitment to Progress and Trust
    14. Discover the New Outdoor Range
    15. Start Sourcing GlobeWest Today
    16. Streamlining Complexities and Enhancing Collaboration
    17. Managing Multiple Projects with Conflicting Deadlines and Resourcing Needs
    18. Communicating with Clients, Contractors, and Suppliers
    19. Sourcing Materials and Products
    20. Resolving Conflicts and Addressing Challenges
    21. Streamlining Project Management with Programa’s Studio WIP: A Cross-Project Management Solution
    22. Enhancing Communication and Collaboration with Programa’s Client Dashboard
    23. Leveraging Programa’s Cloud-Based Specifications for Efficient Material and Product Sourcing
    24. Take Control of Your Studio Today
    25. Interior Design & Architecture Software For Professional Interior Designers & Architects
    26. 30 September 2024
    27. 25 September 2024
    28. 20 September 2024
    29. 19 September 2024
    30. 17 September 2024
    31. Welcome Back!
    32. 06 January 2025
    33. Overview of Each Platform
    34. Why Use Interior Design Client Proposal Templates?
    35. Key Components of an Interior Design Presentation Template
    36. Conclusion
    37. Master your time, profits, and creative vision with Programa
    38. Why attend this US focused Programa webinar?
    39. Template mastery: your secret weapon for scalability
    40. How to create your project management ecosystem
    41. Packaged design service: Transform how clients see your value
    42. The power of a Product Library
    43. Project template showcase: the design package
    44. Programa: Powerful tools
    45. Studio WIP
    46. What else is new?
    47. What’s coming in February?
    48. Why Don’t Spreadsheets Suit The Needs Of Interior Designers?
    49. Enter Programa
    50. Clear and Precise Presentations
    51. Easier Management of Data
    52. Exports That Work The Way You Do
  6. Offering Virtual Consultations and Collaborating with Others in the Industry
  7. Showcasing a Diverse Portfolio and Staying Ahead with Future Trends in Client Engagement Strategies
  8. Embracing the Evolution of Marketing for Interior Designers in 2025 and Beyond!
    1. 26 June 2024
    2. 19 June 2024
    3. 18 June 2024
    4. 17 June 2024
      1. Getting Started with Shared Invoices
      2. Real-World Applications for Designers and Architects
      3. Key Benefits of the Shared Invoices Update
    5. Product Approvals are engineered to streamline designer-client collaboration.
    6. Main Benefits Of Product Approvals
    7. Creating & Submitting Approval Requests
    8. Client Approval Process
    9. Tracking Approval Statuses and Feedback
  9. The future of sales and marketing for A&D brands
    1. What sets Programa apart?
  10. What’s in Trade Portal 2.0?
    1. Sleek new interface
    2. Advanced search and filters
    3. Showcase product collections by category
    4. Curated recommendations
    5. What's unique for brands?
      1. Support
      2. Programa Interior Design Software: A Comprehensive Project Management and Collaboration Solution for Architects and Interior Designers
      3. User-friendly Interface and Tools for Seamless Project Management
    6. What is a Spec Sheet?
    7. The Power of Programa
    8. Flexible Design Features
    9. Ease of Use
    10. Cost Savings
    11. Increased Productivity
    12. A Collaborative Journey
    13. Movement & Aesthetic
    14.  
    15. About Coco Flip
      1. Features
      2. Integrations & Sharing
      3. Upgrades
      4. We interviewed Associates Callie van der Merwe, Calvin Janse van Vuuren & Roberto Zambri from COOOP, about their latest project, the Vogue Cafe.
      5. Why AKI chose Programa
      6. Why the Trade Portal matters
      7. A streamlined process, from inspiration to installation
      8. Start sourcing on the <a href="https://app.programa.design/trade_portal/main" target="_blank">Trade Portal</a>
      9. What does it do?
      10. How to use product deeplinks
      11. Why use product deeplinks?
    16. Q3 Product Update
    17. The world’s best scheduling software gets even better.
    18. The All-new Web Clipper
    19. Other Improvements
    20. What’s next?
    21. 2022
    22. 2023
    23. Purchase Orders
    24. Client Dashboard
    25. 13 June 2024
    26. 07 June 2024
    27. 06 June 2024
    28. 04 June 2024
    29. Task Management: Keeping Every Detail in Check
    30. Phases: Breaking Down Your Projects
    31. Combining Studio & Task Management for Optimal Workflow
    32. Getting Started: Setting Up Your Tasks & Phases
    33. Bringing it all together.
    34. Challenges Faced by Designers in Procurement
    35. How designers can use Procurement Hub
    36. Built by and for designers
    37. What is an Interior Design Quotation?
    38. Key Components of an Interior Design Quotation
    39. Interior Design Quotation Format and Free Template
    40. How Do You Create an Interior Design Quotation Quickly & Easily?
    41. Beyond the Proposal: Invoicing with Programa
    42. Start Your Project Proposals with Programa
    43. Client Portal
    44. Client Communication
    45. Rebranding
    46. Client Testimonial
    47. Software Solution
    48. Exclusive bonus when you attend live:
    49. Wish there was a way to grow sales and better connect with clients?
    50. Why Does This Matter To Me As A Brand / Supplier?
    51. What Does That Translate To?
  11. How Does the Trade Portal Work?
  12. <strong>How Will It Solve My Problems?</strong>
    1. What does the Trade Portal Offer?
    2. What will it be like day to day?
    3. The Trade Portal Advantage
Reading: Unlocking Market Potential, Sell Your Brand To Architects and Interior Design Professionals
Try Programa for free with a 7 day trial

Try Programa for free with a 7 day trial

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In the competitive landscape of architecture and interior design, traditional sales strategies often fail to make an impact. This is where Programa steps in, revolutionizing the way brands connect with industry professionals. As of March 2024, Programa's innovative approach has changed the game for suppliers and brands looking to penetrate the market more effectively.