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Unlocking Market Potential

Sell Your Brand To Architects and Interior Design Professionals
Programa
Programa
Updated: 03 July 2024
Know your numbers. Instant insights into monthly leads, total leads, and lead value—all in one place.
Know your numbers. Instant insights into monthly leads, total leads, and lead value—all in one place.

Wish there was a way to grow sales and better connect with clients?

90% of Architects and Interior Designers research products online before specifying. Programa For Brands will help showcase your products in front of the right decision-maker, at the right time.

With your products and details accessible at the right time, you can develop relationships with your clients and spend less time managing admin and chasing.

Your day-to-day will not get lost in admin, this will mean more leads and more time to build lasting relationships.

One platform, all conversations. Seamlessly engage with designers directly within Programa.
One platform, all conversations. Seamlessly engage with designers directly within Programa.

Why Does This Matter To Me As A Brand / Supplier?

In a sector as nuanced as architecture and interior design, the conventional sales funnel often falls short. Programa’s approach streamlines this intricate landscape. With $850 million in total product value specified and a vibrant community of 90k active architects and interior designers, we focus on quality over quantity.

Programa has rapidly expanded to a global user base, overseeing more than 25,000 active projects. The outcome? A curated ecosystem where your brand’s exceptional design aligns seamlessly with market demand.

 

What Does That Translate To?

No more advertising with intangible results

  • $2.2b in total product value have been added to Programa Schedules.

Hitting a peak and struggling to grow a reputation among decision-makers?

  • 20+ sessions per average active A&D pro every day.

Form a strategic partnership with influential tastemakers

  • 41k+ leads per month, growing by 3% each month for all suppliers.

Effectively penetrate new markets and increase your market share

  • 1.2M products have been specified by designers on Programa.
Stay in the loop. Real-time notifications every time your product is specified, right in Programa.
Stay in the loop. Real-time notifications every time your product is specified, right in Programa.

How Does the Trade Portal Work?

Why sign up to the Programa Trade Portal?

Eliminate guesswork and enhance your sales funnel reach through Programa’s Trade Portal. Functioning as an intermediary, it introduces your brand to high-intent design studios ensuring a streamlined transaction process.

How Will It Solve My Problems?

  • Transparency: Understand where every lead is in the sales funnel.
  • Client Growth: Target high-intent leads and convert them to loyal clients.
  • Brand Visibility: Get your products in front of the right audience, and reduce your marketing investment and effort.
Inside the Curatorial House: Tyler Aspen Edmonds brings vision to life with handpicked pieces, all specified in Programa.
Inside the Curatorial House: Tyler Aspen Edmonds brings vision to life with handpicked pieces, all specified in Programa.

What does the Trade Portal Offer?

  • Streamline operations, effectively cutting costs.
  • List your products, manage your sales funnels, and receive real-time notifications on quotes, enquiries, and purchase orders, all in one unified platform. No need for a complicated multi-tool setup.
  • With 28% of products entered into a designer’s schedule getting ordered in just an average of two weeks, your sales pipeline is much more transparent.

What will it be like day to day?

  • Real-time updates: No more slogging through emails to gauge client interest.
  • E-commerce Integration: Seamlessly sync your Shopify or WooCommerce products.
  • Client Management: Centralised data on quotes, purchase orders, and enquiries.
Access to the professionals in the Industry: 41,000+ leads are being generated for brands on the Trade Portal each month.
Access to the professionals in the Industry: 41,000+ leads are being generated for brands on the Trade Portal each month.

The Trade Portal Advantage

Be a part of our industry leaders, who are helping to transform the way we work in the design industry.

Apply To Join The Trade Portal

Register Your Brand Today

Table of contents
  1. Q3 Product Update
  2. The world’s best scheduling software gets even better.
  3. The All-new Web Clipper
  4. Other Improvements
  5. What’s next?
  6. Studio WIP
  7. What else is new?
  8. What’s coming in February?
  9. Interior Design Software For Professional Interior Designers
  10. The Issue
  11. The Result
  12. The Solution
  13. Latest Updates
  14. Interior Design & Architecture Software For Professional Interior Designers & Architects
  15. Goodbye Fragmented Financial Management
  16. Build Connected and Efficient Processes<br />
  17. Meet The Programa x QuickBooks Integration<br />
  18. Welcome Back!
  19. 06 January 2025
  20. 26 June 2024
  21. 19 June 2024
  22. 18 June 2024
  23. 17 June 2024
  24. 29 April 2024
  25. 24 April 2024
  26. 22 April 2024
  27. 16 April 2024
  28. 15 April 2024
  29. Other updates
    1. 13 June 2024
    2. 07 June 2024
    3. 06 June 2024
    4. 04 June 2024
    5. Our new release puts the Pro, in Programa.
    6. For Designers
    7. For Brands
    8. What’s Next?
  30. 11 April 2024
    1. Highlight
    2. Other fixes
    3. Designed for Designers
    4. Dedicated In-House Design Team
    5. A Commitment to Progress and Trust
    6. Discover the New Outdoor Range
    7. Start Sourcing GlobeWest Today
    8. 13 September 2024
    9. 11 September 2024
    10. 06 September 2024
    11. 05 September 2024
    12. 03 September 2024
    13. 02 September 2024
  31. The future of sales and marketing for A&D brands
    1. What sets Programa apart?
  32. What’s in Trade Portal 2.0?
    1. Sleek new interface
    2. Advanced search and filters
    3. Showcase product collections by category
    4. Curated recommendations
    5. What's unique for brands?
      1. Support
      2. Programa Interior Design Software: A Comprehensive Project Management and Collaboration Solution for Architects and Interior Designers
      3. User-friendly Interface and Tools for Seamless Project Management
      4. Nickolas Gurtler Studio: Redefining Interior Design with Programa
    6. With Programa’s Client Dashboard, you can:
    7. Minimalise Misunderstandings, Maximalise Results
    8. Shared Schedules and Integration with Client Dashboard
    9. Collaboration between Designers and Clients
    10. Introduction to Programa
    11. Getting Started Dashboard
    12. Schedules
    13. Client Dashboard
    14. Web Clipper
    15. Pinboards
    16. Project Management
    17. Address Book
    18. Invoicing
    19. 09 April 2024
    20. 28 March 2024
    21. 22 March 2024
  33. Streamlining the A&D industry – it’s about time.
  34. Recognized for Excellence in Design Software.
    1. What is the ‘Hidden’ Status?
    2. Use Case: Building a Custom Product
    3. Simplifying Financials with Hidden Status
    4. Reusing and Grouping Components
    5. Wish there was a way to grow sales and better connect with clients?
    6. Why Does This Matter To Me As A Brand / Supplier?
    7. What Does That Translate To?
  35. How Does the Trade Portal Work?
  36. <strong>How Will It Solve My Problems?</strong>
    1. What does the Trade Portal Offer?
    2. What will it be like day to day?
    3. The Trade Portal Advantage
Reading: Unlocking Market Potential, Sell Your Brand To Architects and Interior Design Professionals
Try Programa for free with a 7 day trial

Try Programa for free with a 7 day trial

Join the world’s best studios

In the competitive landscape of architecture and interior design, traditional sales strategies often fail to make an impact. This is where Programa steps in, revolutionizing the way brands connect with industry professionals. As of March 2024, Programa's innovative approach has changed the game for suppliers and brands looking to penetrate the market more effectively.