Introducing Programa for Brands
Showcase your products to A&D tastemakers as they work, not just browse
ProgramaHQ, 30 Oct 2023

Seamlessly integrate your Product Library with your Schedules
The Trade Portal places your brand front and center before A&D professionals
- Products can be added to procurement schedules in a click
- Use the Trade Portal to receive enquiries, quote requests and leads
- Your brand, their workflow. Seamlessly integrated in Programa
Your products; architecture and design’s leading firms. More than vanity metrics. Real professionals, looking to procure now

41k+ unique leads are generated for brands on the Trade Portal each month.
Join RJ Living, Bright Green, Cult Design, Woodcut, Fisher and Paykel, GlobeWest

$5m+ in products being specified each week.
Your name in lights alongside some of the biggest in the industry
- Elevate the prestige of your product by featuring it with world class brands
- Get specified, not just seen, as your product appears in breakout designs alongside exclusive names
- With Trade Portal elevate your brand by entering it in an exclusive digital showroom alongside leading FF&E businesses and industry disruptors
Your dream clientele, actively procuring
Be a part of the platform where award winning designers source, specify and procure
- 90,000+ A&D professionals active each month
- $95k+ average project value
- 41k+ leads being generated for brands on Programa for Brands each month

20+ engaged sessions by each active A&D pro per day.
Working directly with Architects and Interior Designers
Trade Portal is for interior designers, architects and specifiers to take stock and finish projects
- Start building lasting relationships in a new pool of clients
- Your products are listed with all necessary information allowing A&D professionals to share details of specced items with customers before approval and ordering
- Trade Portal empowers your brand like never before with seamless integration into the workflow of architects and designers
- Ignore window shoppers and give priority to thousands of A&D professionals
Apply to join Programa for Brands

1.2m products have been specified by designers on Programa
Programa’s Trade Portal and high quality leads
More leads, less effort. Leads generated from showcasing your products where they can be integrated into designs in real-time
- Access to high-quality, high-intent leads from designers choosing products as they work
- Replace a laundry list of advertising tools with access to being stocked in a premiere digital showroom
- Improve efficiency with less time spent chasing leads and reviewing shot in the dark promotional campaigns
- Easily respond to leads, manage quotes and receive payment all through Programa for Brands

Join over 300 leading brands already using Programa.